Generation Z Marketing and Management in Tourism and Hospitality

The Future of the Industry

Editors: Stylos, N., Rahimi, R., Okumus, B., Williams, S. (Eds.)

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  • Offers a collection of selected topics aiming at better understanding how Gen Zers shape as tourists and lead as managers the global tourism sector of our times
  • Discusses the dynamism of this generation in driving the future of tourism and hospitality across the different sub-branches
  • Is of interest to managers, scholars, and students interested in acquiring a more concrete knowledge on Gen Zers’ crucial role in the marketing and managing of tourism-related services
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Hardcover $179.99
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About this book

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services. 

About the authors

Nikolaos Stylos is Senior Lecturer/Associate Professor of Marketing, University of Bristol. He is also an Honorary Professor of Hotel Management at Tainan University of Technology, Taiwan. Nikolaos has published in leading academic journals, e.g. Tourism Management, Journal of Travel Research, and Psychology & Marketing. Dr Stylos served as professional management consultant for a decade.

Roya Rahimi is Reader in Marketing and Leisure Management, University of Wolverhampton. Her research has been published in top-tier journals, e.g. Annals of Tourism Research, and International Journal of Contemporary Hospitality Management. Dr Rahimi sits on the editorial board of leading academic journals, and her industry experience includes seven years working in the hotel industry.

Bendegul Okumus is Assistant Professor, University of Central Florida. Dr Okumus has authored/co-authored numerous academic journal articles and has completed numerous research grants. She also has work experience in the hospitality industry, particularly in food services and event management.

Sarah Williams is Associate Director of the Business School at the University of Wolverhampton. Sarah has been teaching and researching in public relations, marketing and digital marketing communications for over 16 years. She had a previous career working for international marketing agencies.

Table of contents (12 chapters)

Table of contents (12 chapters)
  • Digital Natives Leading the World: Paragons and Values of Generation Z

    Pages 3-23

    Bhalla, Rohan (et al.)

  • Generation Z and Managing Multiple Generational Cohorts Simultaneously in Tourism and Hospitality

    Pages 25-51

    Mejia, Cynthia (et al.)

  • Generation Z and Tourism Entrepreneurship: Generation Z’s Career Path in the Tourism Industry

    Pages 53-99

    Yazici, Senem (et al.)

  • Generation Z and Their Perceptions of Well-Being in Tourism

    Pages 101-118

    Olson, Eric D. (et al.)

  • New Sheriff in Town? Discovering Generation Z as Tourists

    Pages 121-140

    Kamenidou, Irene (Eirini) (et al.)

Buy this book

eBook $139.00
price for Mexico
  • ISBN 978-3-030-70695-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $179.99
price for Mexico
  • ISBN 978-3-030-70694-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Generation Z Marketing and Management in Tourism and Hospitality
Book Subtitle
The Future of the Industry
Editors
  • Nikolaos Stylos
  • Roya Rahimi
  • Bendegul Okumus
  • Sarah Williams
Copyright
2021
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-70695-1
DOI
10.1007/978-3-030-70695-1
Hardcover ISBN
978-3-030-70694-4
Edition Number
1
Number of Pages
XXX, 332
Number of Illustrations
3 b/w illustrations, 7 illustrations in colour
Topics