The Corporate Newsroom
Steering Companies Efficiently Through Communication
Editors: Moss, Christoph (Ed.)
Free Preview- Presents a theoretical framework for corporate communications
- Discusses the Corporate Newsroom model
- Includes case studies from organisations such as the Dutch Police and Swiss Life Germany
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- About this book
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Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer.
The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.
The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations.
This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
- About the authors
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Christoph Moss is a professor for Communication and Marketing at the International School of Management in Dortmund. He was deskchef in the newsroom of the German business newspaper Handelsblatt. With his consulting company Mediamoss he has implemented more than 50 Corporate Newsroom projects - for example at Siemens, Fraport and Swiss Life Germany.
- Table of contents (12 chapters)
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“There Will Never Be a Newsroom”: The Discussion About Topic-Oriented Control in Corporate Communications
Pages 1-4
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Integrated Communication in the Corporate Newsroom as a Contribution to Enterprise Value
Pages 7-14
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The Journalistic Newsroom as a Blueprint for Corporate Communications
Pages 15-25
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The Corporate Newsroom Model
Pages 27-47
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Strategic Content Marketing in the Corporate Newsroom
Pages 49-65
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Table of contents (12 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- The Corporate Newsroom
- Book Subtitle
- Steering Companies Efficiently Through Communication
- Editors
-
- Christoph Moss
- Series Title
- Management for Professionals
- Copyright
- 2021
- Publisher
- Springer International Publishing
- Copyright Holder
- Mediamoss GmbH
- eBook ISBN
- 978-3-030-67642-1
- DOI
- 10.1007/978-3-030-67642-1
- Hardcover ISBN
- 978-3-030-67641-4
- Series ISSN
- 2192-8096
- Edition Number
- 1
- Number of Pages
- X, 154
- Number of Illustrations
- 29 b/w illustrations
- Topics
