Springer Proceedings in Business and Economics

Strategic Innovative Marketing and Tourism in the COVID-19 Era

9th ICSIMAT Conference 2020

Editors: Kavoura, Androniki, Havlovic, Stephen J., Totskaya, Natalya (Eds.)

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  • Presents rigorous papers on strategic issues in the innovation marketing area applied to tourism
  • Integrates insights from theory with practice in industry
  • Provides current trends and future outlook 
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About this book

This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.



About the authors

​Androniki Kavoura is a Professor of Marketing Communication at the Department of Business Administration, University of West Attica, Greece. She has published in the International Journal of Mobile Computing and Multimedia Communications, International Journal of Web-Based Communities, EuroMed Journal of Business, Library Review, International Journal of Culture, Tourism and Hospitality Research, Journal of Vacation Marketing, Tourism Culture & Communication; and Tourism. She is also a conference chair of the International Conference on Strategic Innovative Marketing and Tourism.
Stephen J. Havlovic is a Professor of Human Resource Management & Labour Studies at Laurentian University (Sudbury, Canada). Prior positions include Dean, Faculty of Management at Laurentian; Provost, Alfred State; Dean, SUNYIT School of Management; Professor, University of Wisconsin – Whitewater; and Associate Professor, Simon Fraser University. He received the “Canada Trust Distinguished Teacher Award” while at Simon Fraser. He is a member of the EPAS Committee of EFMD.
Natalya Totskaya is an Associate Professor at the Faculty of Management, Laurentian University (Sudbury, Canada).  She has extensive professional and academic experience in Russia, where she obtained her Ph.D. in Economics.  She participated in the Junior Faculty Development Program offered by the US Department of State, and she was a fellow in the Summer Research Laboratory on Russia, Eastern Europe, and Eurasia at the University of Illinois at Urbana-Champaign. She teaches Strategic Management and Global Management at the undergraduate and graduate levels. 

Table of contents (25 chapters)

Table of contents (25 chapters)
  • Pursuing Alternative Demand Forecasting Approaches in the Tourism Sector

    Pages 1-9

    Gounaris, Spiros

  • The Impact of COVID-19 on Consumer Behaviour: The Case of Greece

    Pages 11-18

    Theodoridis, Prokopis K. (et al.)

  • Intelligent Ticket and its Interaction with Transmedia Content in the COVID-19 Smart Tourism Era

    Pages 19-28

    Panagiotakopoulos, Dimitrios (et al.)

  • Area of Residence Differences in COVID-19 Effect on Greek Citizens’ Life

    Pages 29-37

    Kamenidou, Irene (Eirini) (et al.)

  • Consumers Under Lockdown: Self-Gifting and Mood Alleviation

    Pages 39-47

    Kyrousi, Antigone G. (et al.)

Buy this book

eBook $139.00
price for Mexico
  • ISBN 978-3-030-66154-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $179.99
price for Mexico
  • ISBN 978-3-030-66153-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Strategic Innovative Marketing and Tourism in the COVID-19 Era
Book Subtitle
9th ICSIMAT Conference 2020
Editors
  • Androniki Kavoura
  • Stephen J. Havlovic
  • Natalya Totskaya
Series Title
Springer Proceedings in Business and Economics
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-66154-0
DOI
10.1007/978-3-030-66154-0
Softcover ISBN
978-3-030-66153-3
Series ISSN
2198-7246
Edition Number
1
Number of Pages
XXI, 240
Number of Illustrations
37 b/w illustrations, 5 illustrations in colour
Topics