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Management for Professionals

Total Revenue Management (TRM)

Case Studies, Best Practices and Industry Insights

Authors: Helmold, Marc

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  • One of the first books on the principles, strategies and tools of total revenue management
  • Includes pricing strategies, distribution and marketing channels
  • Provides real-world case examples
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eBook $69.99
price for Mexico
  • ISBN 978-3-030-46985-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $89.99
price for Mexico
  • ISBN 978-3-030-46984-9
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $69.99
price for Mexico
  • ISBN 978-3-030-46987-0
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. 

About the authors

Professor Dr. Marc Helmold (M.B.A.) is full-time Professor at the IUBH International University (IUBH) at the campus in Berlin (Germany). He teaches Bachelor, Master and M.B.A. students in lean management, revenue management, international negotiations, performance management, supply management, general management, strategic management and supply chain management. Prior to this position, he had several top management positions in automotive and railway companies. In parallel, he owns the consultancy MaHeLeanCon and supports international transactions and market entry strategies.

Table of contents (16 chapters)

Table of contents (16 chapters)

Buy this book

eBook $69.99
price for Mexico
  • ISBN 978-3-030-46985-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $89.99
price for Mexico
  • ISBN 978-3-030-46984-9
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $69.99
price for Mexico
  • ISBN 978-3-030-46987-0
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Total Revenue Management (TRM)
Book Subtitle
Case Studies, Best Practices and Industry Insights
Authors
Series Title
Management for Professionals
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-46985-6
DOI
10.1007/978-3-030-46985-6
Hardcover ISBN
978-3-030-46984-9
Softcover ISBN
978-3-030-46987-0
Series ISSN
2192-8096
Edition Number
1
Number of Pages
XXV, 191
Number of Illustrations
2 b/w illustrations, 76 illustrations in colour
Topics