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From Art to Marketing

The Relevance of Authenticity to Contemporary Consumer Culture

Authors: Massi, Marta

  • Explores consumer experiences and culture in relation to perceived authenticity
  • Provides a comprehensive review of current literature from an interdisciplinary range of fields
  • Focuses on the importance of authenticity to the role of the brand/marketing manager 
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  • ISBN 978-3-030-17008-0
  • Digitally watermarked, DRM-free
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About this book

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.

 

 

 

About the authors

Marta Massi is an Assistant Professor of Marketing at Università Cattolica del Sacro Cuore in Milan, Italy. Previously, she was a visiting scholar at Deakin University, Australia and McGill University, Canada. With her interests revolving around branding and arts marketing, Marta’s research has been published in a number of leading journals, such as the Journal of Consumer Affairs and the International Journal of Technology Management.


Buy this book

eBook  
  • ISBN 978-3-030-17008-0
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover ca. $59.99
price for Mexico

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Bibliographic Information

Bibliographic Information
Book Title
From Art to Marketing
Book Subtitle
The Relevance of Authenticity to Contemporary Consumer Culture
Authors
Copyright
2021
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-17008-0
Hardcover ISBN
978-3-030-17007-3
Edition Number
1
Number of Illustrations
7 b/w illustrations
Topics