Overview
- Presents the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018
- Discusses new perspectives in the field of marketing, innovative technologies, and tourism
- Debates issues highly relevant to the future direction of marketing research and practice
Part of the book series: Springer Proceedings in Business and Economics (SPBE)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (151 papers)
-
Front Matter
Keywords
- ICSIMAT 2018
- strategic innovative marketing
- business communication and advertising
- international marketing
- digital and social marketing
- product and brand management
- B2B marketing
- tourism and hospitality marketing
- destination branding
- cultural management
- alternative forms of tourism
- alternative forms of marketing
About this book
Editors and Affiliations
About the editors
Androniki Kavoura is a Professor in the Department of Business Administration, University of West Attica, Greece. She completed her MSc in Media Management and her PhD on Communication and Culture at the University of Stirling, Scotland, UK. She has participated in various research projects and her research interests include social media, branding, advertising, and culture. She co-chairs the International Conference on Strategic Innovative Marketing and Tourism and she is Editor in Chief of the International Journal of Strategic Innovative Marketing.
Efstathios Kefallonitis is an Associate Professor at the State University of New York at Oswego. He received his doctorate in marketing management from Cranfield University in the UK. He completed a postdoctoral fellowship in brand experience management at the University of the Arts in London and holds a Master's degree from Goldsmiths, University of London. Appointed in August 2011, he teaches courses in Marketing Principles, Marketing Management, and Advertising and Promotion. He serves as the Managing Director of branding.aero in New York City, specializing in aviation industry branding.
Apostolos Giovanis is an Associate Professor in Technology Marketing at the Department of Business Administration, Athens University of Applied Science (AUAS), Greece. He holds a Diploma in Engineering Management, an MSc in Management, and a PhD in Marketing Management (New Product Diffusion and Adoption), all from Technical University of Crete, Greece. In addition to AUAS, he has taught at the Hellenic Open University, the Technical University of Crete, and the Piraeus University of Applied Science. He is a member of the EuroMed Business Research Institute (EMRBI) (chairman of the Brand Research Committee) and the Greek Marketing Academy. Before joining academia, he held several managerial positions in the field of marketing in the service industry. His research interests are primarily in the areas of technology-mediated services marketing, customer relationship management, customer-brand relationships, and innovation management, and his academic work has been published in various scientific journals.
Bibliographic Information
Book Title: Strategic Innovative Marketing and Tourism
Book Subtitle: 7th ICSIMAT, Athenian Riviera, Greece, 2018
Editors: Androniki Kavoura, Efstathios Kefallonitis, Apostolos Giovanis
Series Title: Springer Proceedings in Business and Economics
DOI: https://doi.org/10.1007/978-3-030-12453-3
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-12452-6Published: 04 July 2019
Softcover ISBN: 978-3-030-12455-7Published: 14 August 2020
eBook ISBN: 978-3-030-12453-3Published: 03 July 2019
Series ISSN: 2198-7246
Series E-ISSN: 2198-7254
Edition Number: 1
Number of Pages: XL, 1330
Number of Illustrations: 99 b/w illustrations
Topics: Marketing, Tourism Management, IT in Business, Innovation/Technology Management, Information Systems Applications (incl. Internet), Sales/Distribution