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Introduction to Entrepreneurship

Methodologies and Practices

  • Textbook
  • © 2020

Overview

  • Helps readers increase their entrepreneurial knowledge, improve their competences, and expand their entrepreneurial thinking
  • Allows readers to gain an understanding of entrepreneurship and provides a solid basis for starting a business
  • Is well-organized and suitable for college students

Part of the book series: Springer Texts in Education (SPTE)

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Table of contents (9 chapters)

Keywords

About this book

This textbook helps readers increase their entrepreneurial knowledge, improve their competences, and expand their entrepreneurial thinking.


The book consists of nine chapters: Expand Entrepreneurial Vision, Improve Entrepreneurial Quality, Prepare for Entrepreneurship Education, Identify Entrepreneurial Opportunities, Build An Entrepreneurship Team, Compose the Business Plan, Planing Entrepreneurial Strategy, Avoid Entrepreneurial Risks, and Optimize Entrepreneurial resources. It allows readers new to the area to gain an understanding of entrepreneurship and provides a solid basis for starting a business in the future. Each chapter includes learning objectives and “leads” at the beginning and ends with review and “think and discuss” sections.


Authors and Affiliations

  • Zhejiang University, Hangzhou, China

    Xiaozhou Xu

About the author

Prof. Xiaozhou Xu is President of the Communication University of Zhejiang; Chang Jiang Scholars Chair Professor of MOE in China; and Qiushi Chair Professor at the College of Education, Zhejiang University. Prof. Xu was selected into the “New Century Talent Project”, and the MOE New Century Talent Supporting Project. He also holds the UNESCO Chair in Entrepreneurship Education and is President of the UNESCO Entrepreneurship Education Network National Chapter of China.

Bibliographic Information

  • Book Title: Introduction to Entrepreneurship

  • Book Subtitle: Methodologies and Practices

  • Authors: Xiaozhou Xu

  • Series Title: Springer Texts in Education

  • DOI: https://doi.org/10.1007/978-981-15-1839-3

  • Publisher: Springer Singapore

  • eBook Packages: Education, Education (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2020

  • Softcover ISBN: 978-981-15-1838-6Published: 30 January 2020

  • eBook ISBN: 978-981-15-1839-3Published: 14 January 2020

  • Series ISSN: 2366-7672

  • Series E-ISSN: 2366-7680

  • Edition Number: 1

  • Number of Pages: XIII, 260

  • Number of Illustrations: 14 b/w illustrations, 28 illustrations in colour

  • Topics: Professional & Vocational Education, Management Education, Administration, Organization and Leadership

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