Authors:
- Offers a unique blend of entrepreneurship, innovation and commercialisation content
- Creates entrepreneurial awareness and develops analytical and creative skills
- Encourages the self-development of readers into entrepreneurial business owners or employees
Part of the book series: Springer Texts in Business and Economics (STBE)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (14 chapters)
-
Front Matter
-
Back Matter
About this book
This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners).
As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.
Keywords
- entrepreneurship
- innovation
- commercialisation
- business strategy
- innovation adoption
- innovation diffusion
- pathway to market
- business model
- team building
- leadership
- joint venture
- venture capital
- intellectual property management
- risk management
- small business innovation
- intrapreneurship
- competitive advantage
- social entrepreneurship
- co-operative enterprise
- strategic management of innovation
Authors and Affiliations
-
University of Western Australia, Crawley, Australia
Tim Mazzarol
-
Burgundy School of Business, Dijon, France
Sophie Reboud
About the authors
Over the course of his academic career he has published a wide range of books, book chapters, journal articles, conference papers and industry reports. Tim's research interests focus on the globalisation of higher education, word of mouth marketing, business strategy, commercialisation and innovation management, small business, co-operative and mutual enterprises, business model design and marketing. In addition to his academic work Tim has been a shareholder and non-executive director of several small firms as well as a member of boards of non-profit organisations. He is actively involved in consulting to a range of organisations both large and small. In addition to his research and teaching within he is a sought-after speaker and industry trainer in the fields of strategic management, marketing and innovation.
Sophie Reboud is professor of Entrepreneurship, Strategy and Management of Innovation at the Burgundy School of Business in Dijon, France and an honorary Research Fellow at the University of Western Australia. She has fifteen years of experience as a researcher and consultant in the field of management and strategy of small firms. Originally trained as an agronomist she served as a research engineer for École Nationale Supérieure des Mines de Paris for five years, and completed her PhD there. Sophie'sresearch interests are in the strategic management of innovation and creativity. This includes firms in the food sector and low tech industries with specific focus on intellectual property and strategy in small firms. She is the holder of the Vitagora-BSB Research Chair on New Business Model in the Food Industry.
Bibliographic Information
Book Title: Workbook for Entrepreneurship and Innovation
Book Subtitle: Theory, Practice and Context
Authors: Tim Mazzarol, Sophie Reboud
Series Title: Springer Texts in Business and Economics
DOI: https://doi.org/10.1007/978-981-13-9416-4
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2020
Softcover ISBN: 978-981-13-9415-7Published: 09 December 2019
eBook ISBN: 978-981-13-9416-4Published: 28 November 2019
Series ISSN: 2192-4333
Series E-ISSN: 2192-4341
Edition Number: 4
Number of Pages: XI, 215
Number of Illustrations: 28 b/w illustrations
Topics: Entrepreneurship, Innovation/Technology Management, Business Strategy/Leadership