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The Strategy Planning Process

Analyses, Options, Projects

Authors: Grünig, Rudolf, Kühn, Richard

  • Presents an integrated view on the strategic planning process
  • Provides professionals with essential methods and tools for strategic planning
  • Shows how to analyze the current situation, develop and assess options for the future, and define implementation projects
  • Describes methods and tools in a concise and concentrated way and illustrates their application through examples
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Buy this book

Softcover 59,99 €
price for Korea, Republic of (South Korea) (gross)
  • ISBN 978-3-662-51603-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.

Buy this book

Softcover 59,99 €
price for Korea, Republic of (South Korea) (gross)
  • ISBN 978-3-662-51603-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
The Strategy Planning Process
Book Subtitle
Analyses, Options, Projects
Authors
Translated by
Montani, M.
Copyright
2015
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
Softcover ISBN
978-3-662-51603-4
Edition Number
1
Number of Pages
XVIII, 277
Number of Illustrations
120 b/w illustrations
Additional Information
Original German edition published by Haupt-Verlag, Bern, 2014
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