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International Business Development

A Concise Textbook Focusing on International B-to-B Contexts

  • Textbook
  • © 2021

Overview

Editors:
  1. Ludwig Martin

    1. Pforzheim University, Pforzheim, Germany

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  • First comprehensive textbook on the topic for the German market

  • Authors with many different backgrounds illustrate various aspects of International Business Development

  • Numerous practical examples illustrate the theoretical content

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-xii
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  2. International Business Development in Context—History, Trends and Realities

    • Ludwig Martin
    Pages 1-14

  3. Product Development for International Markets: Tools for Excelling in Frugal Engineering

    • Liza Wohlfart, Marcel Fortwingel
    Pages 15-31

  4. Legal Aspects of Launching Products Internationally

    • Michele Elio De Tullio, Astrid Wiedersich Avena, Maria Giorgia Mazzilli
    Pages 33-55

  5. Ecosystem Evaluations in Business Development

    • Henning Hinderer, Ludwig Martin
    Pages 57-76

  6. Assessing International Markets

    • Ludwig Martin
    Pages 77-99

  7. Political Coverage for International Ventures

    • Jorge Del Castillo
    Pages 101-113

  8. Project Management Standards

    • Ansgar Kühn
    Pages 115-139

  9. Sourcing Strategies and Trends: Global Versus Local

    • Moritz Peter, Philipp Rathgeber
    Pages 141-154

  10. Establishing Local Business Units

    • Ludwig Martin
    Pages 155-175

  11. B-To-B Sales Approaches

    • Hector Gomez Macfarland
    Pages 177-195

  12. Digital Communication in B-To-B Sales

    • Henning Hinderer, Claudio Pousa
    Pages 197-222

  13. Corporate Social Responsibility in International Supply Chains

    • Katharina Kilian-Yasin, Rafael Correa
    Pages 223-246

  14. Cross-Cultural Strategizing for Successful Customer Relationship Management

    • Jasmin Mahadevan, Tobias Reichert
    Pages 247-266

  15. Back Matter

    Pages 267-270
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Keywords

About this book

This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management. 


The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource.


This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

Editors and Affiliations

  • Pforzheim University, Pforzheim, Germany

    Ludwig Martin

About the editor

Prof. Dr. Ludwig Martin is professor for International Management in Engineering at Pforzheim University (Germany) and serves on company management boards in Germany and South Africa. He has a broad international network in industry as well as in the scholarly world. The contributing authors are highly regarded subject experts, based in Germany and abroad.

Bibliographic Information

  • Book Title: International Business Development

  • Book Subtitle: A Concise Textbook Focusing on International B-to-B Contexts

  • Editors: Ludwig Martin

  • DOI: https://doi.org/10.1007/978-3-658-33221-1

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics (German Language)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2021

  • Softcover ISBN: 978-3-658-33220-4Published: 02 July 2021

  • eBook ISBN: 978-3-658-33221-1Published: 01 July 2021

  • Edition Number: 1

  • Number of Pages: XII, 270

  • Number of Illustrations: 31 b/w illustrations, 14 illustrations in colour

  • Topics: International Business, Business and Management, general, Management

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