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Business Intelligence and Modelling

Unified Approach with Simulation and Strategic Modelling in Entrepreneurship

  • Conference proceedings
  • © 2021

Overview

Editors:
  1. Damianos P. Sakas

    1. Agricultural University of Athens, Piraeus, Greece

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  2. Dimitrios K. Nasiopoulos

    1. University of Peloponnese, Tripolis, Greece

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    You can also search for this editor in PubMed   Google Scholar

  3. Yulia Taratuhina

    1. Business & Management, National Research University Higher School of Economics, Moscow, Russia

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    You can also search for this editor in PubMed   Google Scholar

  • Offers close examination of practices, problems and trends in innovation marketing
  • Highlights contemporary issues for strategic marketing and also the integration of theory and practice
  • Features works by scientists, researchers, and practitioners, with a special orientation in strategic marketing

Part of the book series: Springer Proceedings in Business and Economics (SPBE)

Included in the following conference series:

Conference proceedings info: IC-BIM 2019.

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Table of contents (54 papers)

  1. Front Matter

    Pages i-xix
    Download chapter PDF

  2. Part I

    1. Front Matter

      Pages 1-1
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    2. Display Advertising and Brand Awareness in Search Engines: Predicting the Engagement of Branded Search Traffic Visitors

      • Ioannis C. Drivas, Damianos P. Sakas, Georgios A. Giannakopoulos
      Pages 3-15

    3. Optimization of Paid Search Traffic Effectiveness and Users’ Engagement Within Websites

      • Ioannis C. Drivas, Damianos P. Sakas, Georgios A. Giannakopoulos, Daphne Kyriaki-Manessi
      Pages 17-30

    4. Search Engines’ Visits and Users’ Behavior in Websites: Optimization of Users Engagement with the Content

      • Ioannis C. Drivas, Damianos P. Sakas, Georgios A. Giannakopoulos, Daphne Kyriaki-Manessi
      Pages 31-45

    5. Search Engine Optimization Techniques: The Story of an Old-Fashioned Website

      • Konstantinos I. Roumeliotis, Nikolaos D. Tselikas
      Pages 47-55

    6. Accelerated Mobile Pages: A Comparative Study

      • Konstantinos I. Roumeliotis, Nikolaos D. Tselikas
      Pages 57-63

    7. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges

      • Peter P. Groumpos
      Pages 65-83

    8. On Multiplicity of Equilibria in Search Markets with Social Networks

      • Evangelos Rouskas
      Pages 85-91

    9. Prominence and Search Regret in Duopoly

      • Evangelos Rouskas
      Pages 93-98

    10. Search Regret and Social Networks

      • Evangelos Rouskas
      Pages 99-104

    11. Applying Elements of Smart Educational Environments in Business Decision Support Centers

      • Zinaida Avdeeva, Vyacheslav Filippov
      Pages 105-113

  3. Part II

    1. Front Matter

      Pages 115-115
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    2. Digital Transformation in the Luxury Industry

      • Margaret Mastropetrou, George Bithas
      Pages 117-124

    3. Financial Business Ecosystems: The Case of Real Estate Management

      • Argyri Tatsina
      Pages 125-131

    4. Business Ecosystems for Organizational Excellence

      • George Bithas
      Pages 133-139

    5. Process Redesign in the Public Sector: A Case Study in Greece

      • Dionysis Dragonas
      Pages 141-147

    6. Smart Municipalities in Europe and Greece: A Comparative SWOT Analysis

      • Nikos Kanellos, Georgios Siokas
      Pages 149-155

    7. Identifying Key Factors of the Knowledge-Intensive Entrepreneurship: Evidence from Greek High-Tech Sectors

      • Nikos Kanellos, Georgios Siokas
      Pages 157-163

    8. Strategic Aggressiveness and General Organizational Capability in Sport Businesses During the Period of Economic Crisis

      • Charalampos Kariofyllas, Thanos Kriemadis, Spyridon Kariofyllas, Damianos P. Sakas
      Pages 165-173
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Other volumes

  1. Business Intelligence and Modelling

Keywords

About this book

This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.

Editors and Affiliations

  • Agricultural University of Athens, Piraeus, Greece

    Damianos P. Sakas

  • University of Peloponnese, Tripolis, Greece

    Dimitrios K. Nasiopoulos

  • Business & Management, National Research University Higher School of Economics, Moscow, Russia

    Yulia Taratuhina

About the editors

Damianos P. Sakas is Associate Professor of the Department of Agribusiness and Supply Chain Management at the Agricultural University of Athens, Athens, Greece. His research interests are strategic negotiation, strategic marketing, business communication, business modelling and simulation, and computational methods.

Dimitrios K. Nasiopoulos is a teaching personel, PhD, at the Department of Informatics and Telecommunications, Faculty of Economics and Technology, University of Peloponnese, Greece. His research interests include decision-making systems, business informatics, business modelling and simulation, dynamic simulation modelling, computational Methods, mathematical modeling and complex networks.




Yulia Taratuhina is the President of SIETAR Russia; Associate Professor, PhD, at the National Research University Higher School of Economics, Faculty of Business and Management, Russia. She is also the Head of Teaching and Learning Office. Her research interests focus on: intercultural communication and cross-cultural didactics.

Bibliographic Information

  • Book Title: Business Intelligence and Modelling

  • Book Subtitle: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship

  • Editors: Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina

  • Series Title: Springer Proceedings in Business and Economics

  • DOI: https://doi.org/10.1007/978-3-030-57065-1

  • Publisher: Springer Cham

  • eBook Packages: Mathematics and Statistics, Mathematics and Statistics (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-57064-4Published: 01 February 2021

  • Softcover ISBN: 978-3-030-57067-5Published: 02 February 2022

  • eBook ISBN: 978-3-030-57065-1Published: 31 January 2021

  • Series ISSN: 2198-7246

  • Series E-ISSN: 2198-7254

  • Edition Number: 1

  • Number of Pages: XIX, 539

  • Number of Illustrations: 95 b/w illustrations, 34 illustrations in colour

  • Topics: Statistics, general, IT in Business, Computer Science, general, Operations Management

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