Overview
Proposes how to research rivalry in and outside of sport settings
Contributes to the sport consumer behavior literature through examining how to promote rivalry to increase fan engagement while reducing fan deviance and violence
Uses social identity theory to discuss group member behavior
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Table of contents (7 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry. Rivalry is a phenomenon that helps organizations and participants increase their output while also engaging fans. The author argues that the goal of rivalry should be to increase engagement and interest in the product without stepping over a sometimes invisible line resulting in fan or group member negativity, deviance, and violence. Through the introduction of two scales that specifically measure how group members react to out-groups in the sport setting, this book offers scholars deeper insights into what rivalry means and how it can be used to responsibly promote the sport product.
Authors and Affiliations
About the author
Cody T. Havard is Associate Professor of Sport Commerce and the Coordinator of Research in the Kemmons Wilson School of Hospitality and Resort Management at The University of Memphis, USA. He is the Director of the Bureau of Sport and Leisure Commerce and the KWS Coordinator of Research at The University of Memphis. Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior.
Bibliographic Information
Book Title: Rivalry in Sport
Book Subtitle: Understanding Fan Behavior and Organizations
Authors: Cody T. Havard
DOI: https://doi.org/10.1007/978-3-030-47455-3
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-47454-6Published: 02 July 2020
eBook ISBN: 978-3-030-47455-3Published: 01 July 2020
Edition Number: 1
Number of Pages: XIX, 123
Number of Illustrations: 2 b/w illustrations
Topics: Marketing, Management, Human Resource Management, Industries