Overview
- Open access book focusing on the European Commission's Digital Single Market (DSM) strategy
- Highlights the increasing relevance of national borders, center-periphery hierarchies and differences in scale
- Traces academic debates on small and peripheral media markets, and the effects of uneven impacts of transnational online distribution
Part of the book series: Springer Series in Media Industries (SSMI)
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Table of contents (17 chapters)
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Front Matter
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On Boundaries and Scales: Reconceptualizing Digital Markets
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Regulating Online Boundaries: Territoriality Versus Digital Single Market
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A New Game with Old Players: Distribution Practices in Small and Peripheral Markets
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The Other Audiences: Convergent Viewership in Small and Peripheral Markets
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Audiovisual Policy and the Future of Copyright Economy
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Keywords
About this book
This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets.
Reviews
“The story of audiovisual industries caught between cultural diversity and the single market as well as between national markets and global digital connectedness convincingly retold from the peripheries rather than from the global centre.” (Thomas Dreier (Karlsruhe Institute of Technology), co-author of European Intellectual Property Law)
“Size matters, at least in regard to media industries. More than in the broadcasting era, it is thescale of markets and the boundaries drawn between them that effect how cultural content is distributed online. But Europe’s many small markets are not simply miniature versions of the hegemonic ones. As this collection strikingly demonstrates, peripheral markets may become a central vantage point from which to chart and re-theorize the impacts of globalization. As a European contribution to a nascent field, this book engages in a cross-disciplinary dialogue resulting in rich insights on the relations between transnational platforms, local industries, regulators, and the public.” (Patrick Vonderau (Martin Luther University of Halle-Wittenberg), co-author of Spotify Teardown. Inside the Black Box of Streaming Music)
Editors and Affiliations
About the editors
Petr Szczepanik is an Associate Professor at Charles University, Prague (Czech Republic). His current research focuses on East-Central European screen industries, production cultures, and public service media in the internet era. His historical research on the state socialist mode of film production was published in the book ‘Behind the Screen: Inside European Production Culture’ (Palgrave, co-edited with Patrick Vonderau, 2013).
Pavel Zahrádka currently works at the Department of Theatre, Film and Media Studies, Palacký University Olomouc (Czech Republic). Dr. Zahrádka's research focuses on the impact of the European Commission's Digital Single Market strategy on the Czech audiovisual industry, internet piracy, ethics and aesthetics.
Jakub Macek currently works as a chair of the Department of Media Studies and Journalism, Masaryk University (Czech Republic). Dr. Macek's research fields involve social science, communication and media. His current projects are focused on convergent media audiences, on the role of media in societal polarization, and on trust in media.
Paul Stepan teaches Cultural Economics, Economics of Copyright and Economics of Cultural and Creative Industries at the University for Music and Performing Arts Vienna (Austria) and at Palacký University Olomouc (Czech Republic). His research focuses on the impact of digitization on the cultural and media sector in general with emphasis on the film industry.
Bibliographic Information
Book Title: Digital Peripheries
Book Subtitle: The Online Circulation of Audiovisual Content from the Small Market Perspective
Editors: Petr Szczepanik, Pavel Zahrádka, Jakub Macek, Paul Stepan
Series Title: Springer Series in Media Industries
DOI: https://doi.org/10.1007/978-3-030-44850-9
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2020
Hardcover ISBN: 978-3-030-44849-3Published: 16 May 2020
Softcover ISBN: 978-3-030-44852-3Published: 18 September 2020
eBook ISBN: 978-3-030-44850-9Published: 15 May 2020
Series ISSN: 2523-3882
Series E-ISSN: 2523-3890
Edition Number: 1
Number of Pages: XI, 302
Number of Illustrations: 3 b/w illustrations, 13 illustrations in colour
Topics: Media Management, Media Sociology, European Union Politics, IT Law, Media Law, Intellectual Property, European Cinema and TV