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Approaches to Global Sustainability, Markets, and Governance
cover

Consumption Behaviour and Social Responsibility

A Consumer Research Approach

Authors: Gupta, Karnika, Singh, Narendra

  • Provides a new perspective on the concept of consumer social responsibility 
  • Offers practical recommendations for both businesses and governments 
  • Applies a combination of qualitative and quantitative research methods 
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書籍の購入

イーブック ¥12,354
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • イーブック版は、まもなく発売予定です。
  • 予定日: June 12, 2020
  • ISBN 978-981-15-3005-0
  • ウォーターマーク付、 DRMフリー
  • ファイル形式:
  • どの電子書籍リーダーからでもすぐにお読みいただけます。
ハードカバー ¥15,443
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • 予定日: June 12, 2020
  • ISBN 978-981-15-3004-3
  • 個人のお客様には、世界中どこでも配送料無料でお届けします。
この書籍について

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. 

The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.

著者について

Karnika Gupta is an Assistant Professor and Head of the Department of Commerce, Seth Navrang Rai Lohia Jairam Girls College, Lohar Majra, India. She has previously worked as an Assistant Professor at the Department of Commerce, Kurukshetra University, India. Her areas of interest include marketing, consumer social responsibility, marketing and consumer research, research methodologies in business, and data analysis in business and consumer research. 

Narendra Singh is a Professor at the Department of Commerce, Kurukshetra University, India. He has extensive teaching and research experience in the areas of marketing, international marketing, rural marketing, consumer social responsibility, and environmental conservation. His current research interests include socially responsible behaviour, environmental conservation, and waste management. 



書籍の購入

イーブック ¥12,354
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • イーブック版は、まもなく発売予定です。
  • 予定日: June 12, 2020
  • ISBN 978-981-15-3005-0
  • ウォーターマーク付、 DRMフリー
  • ファイル形式:
  • どの電子書籍リーダーからでもすぐにお読みいただけます。
ハードカバー ¥15,443
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • 予定日: June 12, 2020
  • ISBN 978-981-15-3004-3
  • 個人のお客様には、世界中どこでも配送料無料でお届けします。
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書誌情報

Bibliographic Information
Book Title
Consumption Behaviour and Social Responsibility
Book Subtitle
A Consumer Research Approach
Authors
Series Title
Approaches to Global Sustainability, Markets, and Governance
Copyright
2020
Publisher
Springer Singapore
Copyright Holder
Springer Nature Singapore Pte Ltd.
イーブック ISBN
978-981-15-3005-0
DOI
10.1007/978-981-15-3005-0
ハードカバー ISBN
978-981-15-3004-3
Series ISSN
2520-8772
Edition Number
1
Number of Pages
XXV, 453
Number of Illustrations
103 b/w illustrations, 21 illustrations in colour
Topics