Editors:
- Provides an essential overview of the growing phenomenon of moving images in fashion retail and apparel
- Presents a data-oriented analysis of the state-of-the-art and outlines its future development
- Explores the use of film and video from a consumer-influenced perspective
Part of the book series: Springer Series in Fashion Business (SSFB)
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Table of contents (14 chapters)
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Front Matter
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Contemporary Traditional Use of Films in Fashion
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Front Matter
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Social Media Altering the Use of Moving Images in Fashion
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Front Matter
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New Use of Films in Fashion Commerce
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Front Matter
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Future Forms of Moving Images for Fashion Business
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Front Matter
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About this book
The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.
Editors and Affiliations
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School of Textiles and Design, Reutlingen University, Reutlingen, Germany
Peter Bug
About the editor
Julia Helwig studied B.Sc. International Fashion Retail and M.Sc. Textile Chain Research at Reutlingen University. As a student, she went for an abroad semester to study at Udayana University in Indonesia and worked for two years in Digital Business and Multichannel with Breuninger, a leading German fashion retailer, and with Häberleinand Mauerer for her intern semester. After completing her studies, she works now with Porsche Design Group as E-Commerce Specialist.
Bibliographic Information
Book Title: Fashion and Film
Book Subtitle: Moving Images and Consumer Behavior
Editors: Peter Bug
Series Title: Springer Series in Fashion Business
DOI: https://doi.org/10.1007/978-981-13-9542-0
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2020
Hardcover ISBN: 978-981-13-9541-3Published: 27 September 2019
Softcover ISBN: 978-981-13-9544-4Published: 28 September 2020
eBook ISBN: 978-981-13-9542-0Published: 17 September 2019
Series ISSN: 2366-8776
Series E-ISSN: 2366-8784
Edition Number: 1
Number of Pages: XVI, 301
Number of Illustrations: 102 b/w illustrations, 29 illustrations in colour
Topics: Marketing, Social Media, Business Finance