The Dynamics of Green Innovation in B2B Industries
A Systems Approach to Explain the Diffusion of Bioplastics
Authors: Rhein, Friederike Esther
Free Preview書籍の購入
- この書籍について
-
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.
- 著者について
-
Friederike Esther Rhein is currently business manager Point of Care at a leading medical technology company
- Table of contents (8 chapters)
-
-
Introduction
Pages 3-11
-
Green Innovation in the B2B Context
Pages 15-33
-
B2B Innovation Adoption and Diffusion
Pages 35-56
-
Research Design and Methodology
Pages 59-87
-
Exploring why and how B2B Buyers Adopt Bioplastics
Pages 89-134
-
Table of contents (8 chapters)
あなたへのおすすめ
書誌情報
- Bibliographic Information
-
- Book Title
- The Dynamics of Green Innovation in B2B Industries
- Book Subtitle
- A Systems Approach to Explain the Diffusion of Bioplastics
- Authors
-
- Friederike Esther Rhein
- Series Title
- Forschungs-/Entwicklungs-/Innovations-Management
- Copyright
- 2021
- Publisher
- Gabler Verlag
- Copyright Holder
- The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
- イーブック ISBN
- 978-3-658-32148-2
- DOI
- 10.1007/978-3-658-32148-2
- ソフトカバー ISBN
- 978-3-658-32147-5
- Edition Number
- 1
- Number of Pages
- XXXI, 350
- Number of Illustrations
- 88 b/w illustrations
- Topics
