Forschungs-/Entwicklungs-/Innovations-Management

The Dynamics of Green Innovation in B2B Industries

A Systems Approach to Explain the Diffusion of Bioplastics

Authors: Rhein, Friederike Esther

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書籍の購入

イーブック ¥4,575
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-658-32148-2
  • ウォーターマーク付、 DRMフリー
  • ファイル形式: PDF, EPUB
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ソフトカバー ¥5,719
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-658-32147-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
この書籍について

In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.


著者について

Friederike Esther Rhein is currently business manager Point of Care at a leading medical technology company 

Table of contents (8 chapters)

Table of contents (8 chapters)

書籍の購入

イーブック ¥4,575
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-658-32148-2
  • ウォーターマーク付、 DRMフリー
  • ファイル形式: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
ソフトカバー ¥5,719
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-658-32147-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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書誌情報

Bibliographic Information
Book Title
The Dynamics of Green Innovation in B2B Industries
Book Subtitle
A Systems Approach to Explain the Diffusion of Bioplastics
Authors
Series Title
Forschungs-/Entwicklungs-/Innovations-Management
Copyright
2021
Publisher
Gabler Verlag
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
イーブック ISBN
978-3-658-32148-2
DOI
10.1007/978-3-658-32148-2
ソフトカバー ISBN
978-3-658-32147-5
Edition Number
1
Number of Pages
XXXI, 350
Number of Illustrations
88 b/w illustrations
Topics