Skip to main content
SpringerLink
Log in

Concepts of Quality Connected to Social Media and Emotions

  • Book
  • © 2020

Overview

Authors:
  1. Denisa Elena Vlad

    1. Bucharest, Romania

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • an economics study

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (6 chapters)

  1. Front Matter

    Pages I-XII
    Download chapter PDF

  2. Introduction

    • Denisa Elena Vlad
    Pages 1-5

  3. Quality concept and Social Media

    1. Front Matter

      Pages 7-7
      Download chapter PDF

    2. Conceptual elements regarding quality

      • Denisa Elena Vlad
      Pages 9-45

    3. Social media as influence factor of quality

      • Denisa Elena Vlad
      Pages 47-94

  4. The Influence of social media on quality and on consumers’ emotions

    1. Front Matter

      Pages 95-95
      Download chapter PDF

    2. Analysis of consumer behaviour related to social media

      • Denisa Elena Vlad
      Pages 97-124

    3. The relationship between social media – business – quality

      • Denisa Elena Vlad
      Pages 125-185

    4. Conclusions – The Highest Style of Quality: post-truth social media?

      • Denisa Elena Vlad
      Pages 187-203

  5. Back Matter

    Pages 205-222
    Download chapter PDF
Back to top

Keywords

About this book

Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.
​

Authors and Affiliations

  • Bucharest, Romania

    Denisa Elena Vlad

About the author

Denisa Elena Vlad holds a doctoral degree in Economics (2017), obtained at Bucharest University of Economic Studies in Romania. She works for a private banking-service in Romania and is responsible for marketing and communication. She has experience as an event manager in planning business and lifestyle events, conferences, but also in sales, support and service quality.​

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation