Overview
- Contains Literature Review, Qualitative Interviews & Experiment Design
Part of the book series: BestMasters (BEST)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (6 chapters)
Keywords
About this book
Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.
Authors and Affiliations
About the authors
Susanne Rauscher completed her Bachelor of Science in Business Administration at the University of Mannheim, Germany.
Annika Zielke completed her Bachelor of Science in Business Administration at the Goethe University of Frankfurt, Germany.
They both obtained their Master of Science in the CEMS International Management Program at the University of Cologne, Germany, and are currently working in the FMCG industry.
Bibliographic Information
Book Title: Nudging in Management Accounting
Book Subtitle: Assessment of the Relevance of Nudging in the Corporate Context
Authors: Susanne Rauscher, Annika Zielke
Series Title: BestMasters
DOI: https://doi.org/10.1007/978-3-658-28017-8
Publisher: Springer Gabler Wiesbaden
eBook Packages: Economics and Finance, Economics and Finance (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019
Softcover ISBN: 978-3-658-28016-1Published: 25 October 2019
eBook ISBN: 978-3-658-28017-8Published: 16 October 2019
Series ISSN: 2625-3577
Series E-ISSN: 2625-3615
Edition Number: 1
Number of Pages: XI, 130
Number of Illustrations: 2 b/w illustrations
Topics: Behavioral/Experimental Economics, Accounting/Auditing