Corporate Strategy

Theory and Practice

Authors: Pidun, Ulrich

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  • Identifies and explains the key elements of corporate strategy
  • Explores the nature of strategy to maximize corporate advantage
  • Applies the experience of researchers, teachers, consultants and executives
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書籍の購入

イーブック ¥5,247
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-658-25426-1
  • ウォーターマーク付、 DRMフリー
  • ファイル形式: PDF, EPUB
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ハードカバー ¥6,559
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-658-25425-4
  • 個人のお客様には、世界中どこでも配送料無料でお届けします。
  • Usually dispatched within 3 to 5 business days.
この教本について

This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation.

“Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:

•           Corporate ambition and capabilities

•           Corporate portfolio analysis

•           Corporate growth and portfolio strategy

•           Managing and transforming the corporate profile

•           Corporate parenting strategy and organization

•           Corporate financial strategy

•           Corporate strategy process

The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies. 

著者について

Prof. Dr. Ulrich Pidun is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.


Table of contents (11 chapters)

Table of contents (11 chapters)

書籍の購入

イーブック ¥5,247
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-658-25426-1
  • ウォーターマーク付、 DRMフリー
  • ファイル形式: PDF, EPUB
  • どの電子書籍リーダーからでもすぐにお読みいただけます。
  • ご購入後、すぐにダウンロードしていただけます。
ハードカバー ¥6,559
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-658-25425-4
  • 個人のお客様には、世界中どこでも配送料無料でお届けします。
  • Usually dispatched within 3 to 5 business days.
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書誌情報

Bibliographic Information
Book Title
Corporate Strategy
Book Subtitle
Theory and Practice
Authors
Copyright
2019
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
イーブック ISBN
978-3-658-25426-1
DOI
10.1007/978-3-658-25426-1
ハードカバー ISBN
978-3-658-25425-4
Edition Number
1
Number of Pages
X, 282
Number of Illustrations
4 b/w illustrations, 66 illustrations in colour
Additional Information
The company examples in this book are based on public information and not related to BCG client projects or relationships.
Topics