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Innovation Management and Corporate Social Responsibility

Social Responsibility as Competitive Advantage

  • Book
  • © 2018

Overview

Editors:
  1. Reinhard Altenburger

    1. Department Business, IMC University of Applied Sciences Krems, Krems, Austria

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  • Reveals the increasing impact of CSR and sustainability on innovation management
  • Presents good-practice cases from a diverse range of industries
  • Introduces a variety of design options for innovation processes

Part of the book series: CSR, Sustainability, Ethics & Governance (CSEG)

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Table of contents (20 chapters)

  1. Front Matter

    Pages i-x
    Download chapter PDF

  2. Corporate Social Responsibility as a Driver of Innovation Processes

    • Reinhard Altenburger
    Pages 1-12

  3. Managing Sustainable Innovation

    • Annabeth Aagaard
    Pages 13-28

  4. CSR and Innovation: A Holistic Approach From a Business Perspective

    • Hans-Jürgen August
    Pages 29-73

  5. Integrating CSR in Innovation Value Networks

    • Karen L. Janssen, Vera Blazevic, Kristina Lauche
    Pages 75-97

  6. The Art of Responsible Change

    • Wolfgang Stark
    Pages 99-113

  7. X-IDEA: How to Use a Systematic Innovation Method for Social Innovation Projects

    • Detlef Reis, Brian Hunt
    Pages 115-131

  8. Innovation, Business Models, and Catastrophe: Reframing the Mental Model for Innovation Management

    • Friedrich Glauner
    Pages 133-157

  9. CSR Behavior: Between Altruism and Profit Maximization

    • Klaus Kotek, Alina M. Schoenberg, Christopher Schwand
    Pages 159-169

  10. Sustainability in Fashion: An Oxymoron?

    • Doris Berger-Grabner
    Pages 171-180

  11. The Bosch Group’s Approach to Innovation and Sustainability Communication

    • Bernhard Schwager
    Pages 181-194

  12. CSR and Innovation: Anchoring Sustainability in Henkel’s Innovation Process

    • Uwe Bergmann
    Pages 195-211

  13. GoGreen Technologies: Environmental Innovation at Deutsche Post DHL Group

    • Katharina Tomoff, Achim Jüchter
    Pages 213-229

  14. CSR as a Driver of Innovation at Swiss Post

    • Anne Wolf, Michael Heim, Lorenz Wyss
    Pages 231-243

  15. The Responsible Business Model: Perspectives from the Tata Group

    • Shankar Venkateswaran, Sourav Roy
    Pages 245-262

  16. Impact of Corporate Social Responsibility on Innovation Activities: The Case of Xerox

    • Jutta Willamowski, Yves Hoppenot, Stefania Castellani, M. Antonietta Grasso
    Pages 263-280

  17. GeSI

    • Luis Neves
    Pages 281-293

  18. Sustainable Entrepreneurship: Family Firms as Sustainability Pioneers

    • Sylvie Scherrer, Claudia Binz Astrachan
    Pages 295-307

  19. Socially Driven Stakeholder Networks of German Family-Owned Companies as Enablers of Economic Success: A Theoretical and Empirical Study

    • Henry Schaefer, Friedrich Voelker
    Pages 309-333

  20. Supplier Engagement in the Sustainable Innovation Process: A Qualitative Analysis of Austrian SMEs

    • Christine Bachner
    Pages 335-345
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Keywords

About this book

This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how resource issues, climate change, the impacts of pollution and economic activities, and emerging social challenges inevitably lead to changes in the business environment, cost structure and competitive advantage. Further, it highlights how these changes influence the process of innovation, and how companies can gain an edge by integrating stakeholder groups in their innovation process, and by considering sustainability and the needs of society at large. The book reflects the immense strides made in recent years in the discussion about the relationship between business and society, and demonstrates the increasing impact on innovation management.

Editors and Affiliations

  • Department Business, IMC University of Applied Sciences Krems, Krems, Austria

    Reinhard Altenburger

About the editor

Reinhard Altenburger is Professor for Strategic Management, Corporate Social Responsibility and Innovation at the IMC University of Applied Sciences in Krems, Austria. He is the author and co-author of four books in the field of management and retail banking and has edited five volumes on Value-based Management and Corporate Social Responsibility and Innovation. He is a frequent speaker at international conferences in Europe, America and Asia.

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