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AI in Marketing, Sales and Service

How Marketers without a Data Science Degree can use AI, Big Data and Bots

Authors: Gentsch, Peter

  • ​Offers a guide to how to implement AI and Algorithmics in your business: from identifying market potential to chatbot customer communication
  • Applies the lessons of AI in logistics and manufacturing to help build an AI and Algorithmic business model for marketing and sales
  • Presents entrepreneurial toolkits and solutions, devised by a serial entrepreneur
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書籍の購入

イーブック ¥4,267
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-319-89957-2
  • ウォーターマーク付、 DRMフリー
  • ファイル形式: EPUB, PDF
  • どの電子書籍リーダーからでもすぐにお読みいただけます。
  • ご購入後、すぐにダウンロードしていただけます。
ハードカバー ¥5,334
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-319-89956-5
  • 個人のお客様には、世界中どこでも配送料無料でお届けします。
  • Usually dispatched within 3 to 5 business days.
この書籍について

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.

This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.

With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:

  • how customer and market potential can be automatically identified and profiled;
  • how media planning can be intelligently automated and optimized with AI and Big Data;
  • how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
  • how you can optimize Customer Journeys based on Algorithmics and AI; and
  • how to conduct market research in more efficient and smarter way.
A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

著者について

Peter Gentsch is a serial entrepreneur and expert in Digital Management, AI and Big Data. He is also the holder of the Chair for International Business Administration at Aalen University, where he focuses on Marketing, e-Business and Data Science. He is the author of numerous publications in Germany and internationally and a keynote speaker on the subjects of digital business transformation and innovation management.

Along with Lufthansa, he was jointly awarded the Innovation Prize of the German Market Research Society in 2010. Together with Deutsche Post / DHL, he won the International Digital Communication Award in 2011 and the German prize for online communication in 2014. Peter Gentsch continues to lead the Digital Excellence Circle group which he founded in 2010. The exclusive grouping includes companies such as Audi, BMW, Bosch, Daimler, Disney, Deutsche Post, Lufthansa, Microsoft, Deutsche Telekom and Otto Group.

Table of contents (6 chapters)

  • AI Eats the World

    Gentsch, Peter

    Pages 3-9

    Preview Buy Chapter ¥3,412
  • A Bluffer’s Guide to AI, Algorithmics and Big Data

    Gentsch, Peter

    Pages 11-24

    Preview Buy Chapter ¥3,412
  • AI Business: Framework and Maturity Model

    Gentsch, Peter

    Pages 27-78

    Preview Buy Chapter ¥3,412
  • Conversational AI: How (Chat)Bots Will Reshape the Digital Experience

    Gentsch, Peter

    Pages 81-125

    Preview Buy Chapter ¥3,412
  • AI Best and Next Practices

    Gentsch, Peter

    Pages 129-247

    Preview Buy Chapter ¥3,412

書籍の購入

イーブック ¥4,267
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-319-89957-2
  • ウォーターマーク付、 DRMフリー
  • ファイル形式: EPUB, PDF
  • どの電子書籍リーダーからでもすぐにお読みいただけます。
  • ご購入後、すぐにダウンロードしていただけます。
ハードカバー ¥5,334
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-319-89956-5
  • 個人のお客様には、世界中どこでも配送料無料でお届けします。
  • Usually dispatched within 3 to 5 business days.
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書誌情報

Bibliographic Information
Book Title
AI in Marketing, Sales and Service
Book Subtitle
How Marketers without a Data Science Degree can use AI, Big Data and Bots
Authors
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
イーブック ISBN
978-3-319-89957-2
DOI
10.1007/978-3-319-89957-2
ハードカバー ISBN
978-3-319-89956-5
Edition Number
1
Number of Pages
XIX, 271
Number of Illustrations
64 illustrations in colour
Topics