Editors:
Explores the creation and use of magical practices, chants and rituals in different spheres of the political economy
Examines how the economy, politics, law, markets, business and cultural production are performed magically through media
Applies well-founded anthropological topics like animism, shamanism and technologies of enchantment to assess social phenomena such as central banking, contract law and marketing
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Table of contents (13 chapters)
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Front Matter
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Back Matter
About this book
While magic may appear to be opposed to systems of rational economic thought, Moeran and Malefyt highlight the ways it may in fact be an accomplice to it.
Keywords
- Economic anthropology
- Economics of magic
- Economics of the occult
- Contemporary capitalism
- Occult economies
- Islamic finance
- Law and anthropology
- World Economic Forum meeting at Davos
- Fashion studies
- Marketing and consumer behaviour
- Occult Practices in Political Economy
- Ritual in Economy, Business, Law and Politics
- Magic capitalism
- Animism
- Shamanism
- Technologies of enchantment
- Central banking
- Austin’s theory of speech
- Magical language
- Occult practices in contemporary economies
Editors and Affiliations
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University of Hong Kong, Pokfulam, Hong Kong
Brian Moeran
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Gabelli School of Business Fordham University, New York, NY, USA
Timothy de Waal Malefyt
About the editors
Timothy de Waal Malefyt is Clinical Associate Professor of Marketing at Gabelli Business School, Fordham University, USA. He is a corporate anthropologist who worked for 15 years in advertising agencies, including BBDO and D’Arcy. He blends consumer insights with anthropological theories, and is a former ballet dancer at the Joffrey.
Bibliographic Information
Book Title: Magical Capitalism
Book Subtitle: Enchantment, Spells, and Occult Practices in Contemporary Economies
Editors: Brian Moeran, Timothy de Waal Malefyt
DOI: https://doi.org/10.1007/978-3-319-74397-4
Publisher: Palgrave Macmillan Cham
eBook Packages: Economics and Finance, Economics and Finance (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-74396-7Published: 26 July 2018
Softcover ISBN: 978-3-030-08980-1Published: 22 December 2018
eBook ISBN: 978-3-319-74397-4Published: 16 July 2018
Edition Number: 1
Number of Pages: XVIII, 349
Topics: Cultural Economics, Anthropology, Marketing, Law and Economics, Economic Policy, Heterodox Economics