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MIR Series in International Business

Internationalization of Business

Cases on Strategy Formulation and Implementation

Editors: Schmid, Stefan (Ed.)

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  • Features cases from multiple industries to provide a unique learning experience for students and executives
  • Provides a concise up-to-date theoretical overview of internationalization strategies
  • Facilitates discussion points in each chapter that make readers apply their knowledge to various real-life situations 
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書籍の購入

イーブック ¥8,647
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
有効期限: March 31, 2020
  • ISBN 978-3-319-74089-8
  • ウォーターマーク付、 DRMフリー
  • ファイル形式: EPUB, PDF
  • どの電子書籍リーダーからでもすぐにお読みいただけます。
  • ご購入後、すぐにダウンロードしていただけます。
ハードカバー ¥10,810
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
有効期限: March 31, 2020
  • ISBN 978-3-319-74088-1
  • 個人のお客様には、世界中どこでも配送料無料でお届けします。
  • Usually dispatched within 3 to 5 business days.
この教本について

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

著者について

Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.

Table of contents (7 chapters)

Table of contents (7 chapters)

書籍の購入

イーブック ¥8,647
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
有効期限: March 31, 2020
  • ISBN 978-3-319-74089-8
  • ウォーターマーク付、 DRMフリー
  • ファイル形式: EPUB, PDF
  • どの電子書籍リーダーからでもすぐにお読みいただけます。
  • ご購入後、すぐにダウンロードしていただけます。
ハードカバー ¥10,810
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
有効期限: March 31, 2020
  • ISBN 978-3-319-74088-1
  • 個人のお客様には、世界中どこでも配送料無料でお届けします。
  • Usually dispatched within 3 to 5 business days.
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書誌情報

Bibliographic Information
Book Title
Internationalization of Business
Book Subtitle
Cases on Strategy Formulation and Implementation
Editors
  • Stefan Schmid
Series Title
MIR Series in International Business
Copyright
2018
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing AG, part of Springer Nature
イーブック ISBN
978-3-319-74089-8
DOI
10.1007/978-3-319-74089-8
ハードカバー ISBN
978-3-319-74088-1
Series ISSN
2511-2244
Edition Number
1
Number of Pages
VII, 171
Number of Illustrations
49 b/w illustrations, 7 illustrations in colour
Topics