Management for Professionals
cover

Product Innovation Management

Intelligence, Discovery, Development

Authors: Biazzo, Stefano, Filippini, Roberto

  • Introduces a new innovation management model
  • Presents an integrated and straightforward vision of the complex network of innovation activities and their interdependencies
  • Provides examples and cases to clarify concepts and methods for successful product innovation
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書籍の購入

イーブック ¥8,007
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-030-75011-4
  • ウォーターマーク付、 DRMフリー
  • ファイル形式: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
ハードカバー ¥10,009
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-030-75010-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
この書籍について

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management.

The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.

 



著者について

Stefano Biazzo is Professor of Innovation Management and Product Development at the University of Padua, Department of Management and Engineering, Italy.

Roberto Filippini is Emeritus Professor of Management Engineering at the University of Padua, Italy.


Table of contents (10 chapters)

Table of contents (10 chapters)
  • Introduction

    Pages 1-4

    Biazzo, Stefano (et al.)

  • The Challenge of Product Innovation

    Pages 5-20

    Biazzo, Stefano (et al.)

  • Managing Product Innovation: A Framework

    Pages 21-39

    Biazzo, Stefano (et al.)

  • Intelligence: Uncovering Innovation Opportunities Through Customer Involvement

    Pages 41-59

    Biazzo, Stefano (et al.)

  • Searching for Innovation Opportunities: Idea Generation and Technology Development

    Pages 61-79

    Biazzo, Stefano (et al.)

書籍の購入

イーブック ¥8,007
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-030-75011-4
  • ウォーターマーク付、 DRMフリー
  • ファイル形式: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
ハードカバー ¥10,009
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-030-75010-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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この書籍のサービス情報

書誌情報

Bibliographic Information
Book Title
Product Innovation Management
Book Subtitle
Intelligence, Discovery, Development
Authors
Series Title
Management for Professionals
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
イーブック ISBN
978-3-030-75011-4
DOI
10.1007/978-3-030-75011-4
ハードカバー ISBN
978-3-030-75010-7
Series ISSN
2192-8096
Edition Number
1
Number of Pages
VII, 194
Number of Illustrations
51 b/w illustrations
Additional Information
Translated from Italian: Management dell'innovazione, Edited by Stefano Biazzo and Roberto Filippini, 2018. Copyright © De Agostini Scuola S.p.A.
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