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Augmented Reality and Virtual Reality

New Trends in Immersive Technology

  • Conference proceedings
  • © 2021

Overview

Editors:
  1. M. Claudia tom Dieck

    1. Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK

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  2. Timothy H. Jung

    1. Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK

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    You can also search for this editor in PubMed   Google Scholar

  3. Sandra M. C. Loureiro

    1. BRU-Business Research Unit, ISCTE-IUL – University Institute of Lisbon, Lisbon, Portugal

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    You can also search for this editor in PubMed   Google Scholar

  • Approaches cross reality (XR) from a business and management perspective
  • Bridges the gap between XR Theory and XR Practice
  • Provides scientifically grounded and practically tested answers to a variety of questions of high managerial and societal relevance
  • Presents the state of the art in XR research
  • Focuses on the applications of XR in various industries

Part of the book series: Progress in IS (PROIS)

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Table of contents (23 papers)

  1. Front Matter

    Pages i-xi
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  2. Immersive Technology in Business, Retail and Marketing

    1. Front Matter

      Pages 1-1
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    2. How to Design Effective AR Retail Apps

      • Liangchao Xue, Christopher J. Parker, Cathryn A. Hart
      Pages 3-16

    3. The Role of Mental Imagery as Driver to Purchase Intentions in a Virtual Supermarket

      • Sandra Maria Correia Loureiro, Carolina Correia, João Guerreiro
      Pages 17-28

    4. User Responses Towards Augmented Reality Face Filters: Implications for Social Media and Brands

      • Carlos Flavián, Sergio Ibáñez-Sánchez, Carlos Orús
      Pages 29-42

  3. Immersive Technology in Storytelling, Art Exhibitions and Museums

    1. Front Matter

      Pages 43-43
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    2. Can You Make the Cut? Exploring the Effect of Frequency of Cuts in Virtual Reality Storytelling

      • Aleksandra Zheleva, Jolien De Letter, Wouter Durnez, Sven Rousseaux, Lieven De Marez
      Pages 45-52

    3. Incorporation of Augmented-Reality Technology into Smartphone App for Large-Scale Performance Art

      • Chun-I. Lee, Fu-Ren Xiao, Kai-Ting Kao
      Pages 53-65

    4. Testing Mixed Reality Experiences and Visitor’s Behaviours in a Heritage Museum

      • Mariapina Trunfio, Timothy Jung, Salvatore Campana
      Pages 67-76

    5. Interactive Mixed Reality Technology for Boosting the Level of Museum Engagement

      • Ramy Hammady, Minhua Ma
      Pages 77-91

  4. Immersive Technology Theories and Frameworks

    1. Front Matter

      Pages 93-93
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    2. Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns

      • Lutz Lammerding, Tim Hilken, Dominik Mahr, Jonas Heller
      Pages 95-108

    3. The Proteus Effect: How Avatars Influence Their Users’ Self-perception and Behaviour

      • Anna Samira Praetorius, Daniel Görlich
      Pages 109-122

  5. Immersive Technology Adoption

    1. Front Matter

      Pages 123-123
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    2. Modifying the Technology Acceptance Model to Investigate Behavioural Intention to Use Augmented Reality

      • Aleksandra Zheleva, Anne Roos Smink, Paul Hendriks Vettehen, Paul Ketelaar
      Pages 125-137

  6. Immersive Technology in Education

    1. Front Matter

      Pages 139-139
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    2. Using Virtual Reality as a Form of Simulation in the Context of Legal Education

      • Justin Cho, Timothy Jung, Kryss Macleod, Alasdair Swenson
      Pages 141-154

    3. The Use of VR Simulations in Nuclear Physics Education at the University Level

      • Predrag Šiđanin, Jovana Plavšić, Ilija Arsenić, Miodrag Krmar
      Pages 155-166

    4. Creating Memories and Engagement in College Student Through Virtual Reality

      • Sandra Maria Correia Loureiro, Ricardo G. Bilro, Fernando Angelino
      Pages 167-179

    5. A Virtual Reality Framework for Upskilling in Computer Programming in the Business Context

      • Ernest Edifor, Alasdair Swenson, Opeoluwa Aiyenitaju
      Pages 181-192
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Keywords

About this book

This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry.

The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

Editors and Affiliations

  • Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK

    M. Claudia tom Dieck, Timothy H. Jung

  • BRU-Business Research Unit, ISCTE-IUL – University Institute of Lisbon, Lisbon, Portugal

    Sandra M. C. Loureiro

About the editors

Dr. M. Claudia tom Dieck is a project manager and a researcher at the Creative AR & VR Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilized to enhance the user experience. She is Program Chair of the annual International AR & VR Conference and has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management and Computers in Human Behavior. 

Dr. Timothy H. Jung is Founder and Director of the Creative AR & VR Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international levels. In particular, his research interests focus on AI, IoT, big data, digital twin and 5G powered immersive technology innovation for well-being and quality of life. He is a regular invited speaker in major international conferences, and he is Conference Chair of annual International AR & VR Conference.

Prof. Sandra M.C. Loureiro is Director of the Ph.D. in Management, specialization in Marketing and the Ph.D. in Tourism Management. Her current research interests include consumer-brand relationships and tourism marketing issues connected to VR and AR technologies. She had published in Journal of Marketing, Journal of Retailing, Telematics and Informatics, Tourism Management, Journal of Business Research, among others. 

Bibliographic Information

  • Book Title: Augmented Reality and Virtual Reality

  • Book Subtitle: New Trends in Immersive Technology

  • Editors: M. Claudia tom Dieck, Timothy H. Jung, Sandra M. C. Loureiro

  • Series Title: Progress in IS

  • DOI: https://doi.org/10.1007/978-3-030-68086-2

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-68085-5Published: 05 May 2021

  • Softcover ISBN: 978-3-030-68088-6Published: 06 May 2022

  • eBook ISBN: 978-3-030-68086-2Published: 04 May 2021

  • Series ISSN: 2196-8705

  • Series E-ISSN: 2196-8713

  • Edition Number: 1

  • Number of Pages: XI, 314

  • Number of Illustrations: 19 b/w illustrations, 75 illustrations in colour

  • Topics: IT in Business, Business Information Systems, Computer Applications, Multimedia Information Systems, Digital Humanities

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