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  • © 2021

FinTech Strategy

Linking Entrepreneurship, Finance, and Technology

Palgrave Macmillan
  • Addresses the role of consumer financial decision-making in FinTech strategy
  • Offers a focus on strategic perspectives to enter and grow in the fintech industry
  • Engages the SDGs through topics such as poverty reduction and women's empowerment

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Softcover Book USD 179.99
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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xxv
  2. The Financial-Entrepreneurial Innovation-Technology Convergence

    1. Front Matter

      Pages 1-1
    2. How Fintech Was Born?

      • Pável Reyes-Mercado
      Pages 3-16
    3. Technology as a Resource for FinTech

      • Pável Reyes-Mercado
      Pages 17-32
    4. Entrepreneurship in the FinTech Industry

      • Pável Reyes-Mercado
      Pages 33-57
  3. Exploring and Exploiting Opportunities in Fintech

    1. Front Matter

      Pages 59-59
    2. Dynamics of Fintech and the Broad Financial Industry

      • Pável Reyes-Mercado
      Pages 61-80
    3. Financial Consumer Behavior and Decision-Making

      • Pável Reyes-Mercado
      Pages 81-105
    4. Consumer Segments in the Fintech Market

      • Pável Reyes-Mercado
      Pages 107-123
    5. Differentiation and Sustainable Competitive Advantage

      • Pável Reyes-Mercado
      Pages 125-135
    6. Effectuation as a Strategic Approach

      • Pável Reyes-Mercado
      Pages 137-153
    7. Measuring Venture Performance

      • Pável Reyes-Mercado
      Pages 155-167
  4. Broad Outcomes of Fintech

    1. Front Matter

      Pages 169-169
    2. Societal Outcomes of Fintech

      • Pável Reyes-Mercado
      Pages 171-185
    3. What’s Next: Assembling Fintech Futures

      • Pável Reyes-Mercado
      Pages 187-198
  5. Back Matter

    Pages 199-200

About this book

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.

Authors and Affiliations

  • Universidad Anáhuac México, Huixquilucan, Mexico

    Pável Reyes-Mercado

About the author

Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.

Bibliographic Information

Buy it now

Buying options

eBook USD 139.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 179.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 179.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access