Authors:
- One of the first books on the principles, strategies and tools of total revenue management
- Includes pricing strategies, distribution and marketing channels
- Provides real-world case examples
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (16 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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IUBH International University, Berlin, Germany
Marc Helmold
About the author
Bibliographic Information
Book Title: Total Revenue Management (TRM)
Book Subtitle: Case Studies, Best Practices and Industry Insights
Authors: Marc Helmold
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-030-46985-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-46984-9Published: 04 June 2020
Softcover ISBN: 978-3-030-46987-0Published: 04 June 2021
eBook ISBN: 978-3-030-46985-6Published: 03 June 2020
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XXV, 191
Number of Illustrations: 2 b/w illustrations, 76 illustrations in colour
Topics: Sales/Distribution, Supply Chain Management, Market Research/Competitive Intelligence, Services