Understanding Social Media and Entrepreneurship

1. Front Matter

   Pages i-xviii

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2. Social Media in Entrepreneurship Research: Where Are We?

   1. Front Matter

      Pages 1-1

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   2. Social Media in an Entrepreneurship Context

      • Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud

      Pages 3-13

   3. Social Media : Exploring Entrepreneurial Opportunities

      • Antonina Bauman, Carol Lucy

      Pages 15-28

   4. Social Media and Entrepreneurship : Exploring the Role of Digital Source Selection and Information Literacy

      • Shahrokh Nikou, Malin E. Brännback, Thao Phuong Orrensalo, Gunilla Widén

      Pages 29-46

3. Social Media in Entrepreneurship Research: Where Have We Been?

   1. Front Matter

      Pages 47-47

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   2. Effectual Entrepreneur and the Use of Social Media for Opportunity Recognition

      • Atthaphon Mumi

      Pages 49-67

   3. Exploring the Gendered Nature of Digital Social Networks

      • Diane M. Sullivan, Bari Bendell

      Pages 69-91

   4. How Is Social Media Adopted by Entrepreneurial Teams?

      • Sona Sareen, Etain Kidney, Thomas M. Cooney

      Pages 93-117

4. Social Media in Entrepreneurship Research: Where Do We Go Internationally?

   1. Front Matter

      Pages 119-119

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   2. Entrepreneurship and Social Media Influencers in an Islamic Context

      • Khyati Shetty Datta, Olivia Adkins, Jason R. Fitzsimmons

      Pages 121-139

   3. Social Media and Small Entrepreneurial Firms’ Internationalization

      • Pia Hurmelinna-Laukkanen, Lauri Haapanen, Saara Holma

      Pages 141-168

5. Social Media in Entrepreneurship Research: Where Could We Go?

   1. Front Matter

      Pages 169-169

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   2. The Devil on the Entrepreneur’s Shoulder: Analyzing the Relationship Between Moral Disengagement , Founders’ Motives, and Unethical Behavior of Entrepreneurs on Social Media

      • Christian V. Baccarella, Christian W. Scheiner, Felix Diehlmann

      Pages 171-192

   3. In Pursuit of Socioemotional Wealth : The Affordances of Social Media in Family Firms

      • Shainaz Firfiray, Luis R. Gomez-Mejia

      Pages 193-216

6. Back Matter

   Pages 217-218

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Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

• Social media marketing and entrepreneurship
• Business models and social media
• Social psychology and entrepreneurship
• Entrepreneurial teams and social media
• Socioemotional wealth
• Entrepreneurial networking
• Social media in family business
• Digital entrepreneurship
• Integrated omni-channel strategy
• Moral disengagement
• Social networking sites
• Influencer marketing
• Transgenerational succession

“Understanding Social Media and Entrepreneurship offers an extraordinary return on readers’ time. … this book will inform and inspire future inquiry. Each chapter provides references to much background reading, specific addressable research questions, as well as credible frameworks and compelling examples.” (Noah Barsky, International Small Business Journal ISBJ, November 28, 2020)

• Babson College, Wellesley Hills, USA

  Leon Schjoedt

• School of Business and Economics, Åbo Akademi University, Åbo, Finland

  Malin E. Brännback

• School of Business and Economics, Åbo Akademi University, Turku, Finland

  Alan L. Carsrud

Leon Schjoedt is an Entrepreneurship Research Scholar at Babson College, USA. Leon’s research focuses on entrepreneurial behavior—the intersection between entrepreneurship and organizational behavior. Leon has published more than 60 articles and book chapters.

Malin Brännback is Chaired Professor in International Business at Åbo Akademi University, School of Business and Economics, Finland where she received her doctorate in management science in 1996. She has been Vice Rector of the university and Dean of the Faculty of Social Sciences, Business and Economics. She has also been visiting Professor in Entrepreneurship at Stockholm University School of Business (Sweden). She has published widely on entrepreneurship, biotechnology business, and knowledge management.


Alan L. Carsrud has served on the graduate faculties of SUNY-Brockport, Texas A&M University, The University of Texas at Austin, the University of Southern California, the Universityof California at Los Angeles, Bond University, the Australian Graduate School of Management, Florida International University, Ryerson University, and Abo Akademi University (Finland). He has published over 200 research papers and 12 books in psychology, management, entrepreneurship, and family business.

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