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Accurate Case Outcome Modeling

Entrepreneur Policy, Management, and Strategy Applications

Editors: Woodside, Arch G. (Ed.)

  • Includes data sets so that readers can replicate findings presented in the text, and can go on to  test additional theories
  • Challenges the dominant trend in business and management of writing two-directional variable hypotheses
  • Illustrates theory construction through application in a range of spaces, from project management, to entrepreneurship, to human resources
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書籍の購入

イーブック ¥8,984
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • イーブック版は、まもなく発売予定です。
  • 予定日: December 18, 2019
  • ISBN 978-3-030-26818-3
  • ウォーターマーク付、 DRMフリー
  • ファイル形式:
  • どの電子書籍リーダーからでもすぐにお読みいただけます。
ハードカバー ¥15,443
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • 予定日: December 18, 2019
  • ISBN 978-3-030-26817-6
  • 個人のお客様には、世界中どこでも配送料無料でお届けします。
この書籍について

This volume advocates accurate case outcome prediction that does not rely on symmetric modeling. To that end, it provides theory construction and testing applications in several sub-disciplines of business and the social sciences to illustrate how to move away from symmetric theory construction. Each chapter constructs case outcome theory and includes empirical analysis of outcomes. Chapter 1 provides a foundation of symmetric variable directional-relationship theory construction and null hypothesis significance testing versus asymmetric case outcome theory construction and somewhat precise outcome testing, while Chapters 2–6 investigate these principles through a range of applications.

This volume will be very useful to researchers and professionals in manufacturing, service, consulting, management, marketing, organizational studies, and more. It will also be an excellent resource for advanced statistics students in building and testing case outcome models. Data sets are included so that readers can replicate findings presented in each chapter, and grow to present and test additional theories.

著者について

​Arch G. Woodside is visiting research professor, Coastal Carolina University, USA; distinguished university professor, Yonsei University, Yonsei Frontier Lab, Seoul, ROK; and honorary professor of marketing, Curtin University, Australia. He is the editor in chief of the Journal of Global Scholars of Marketing Science and editor of Advances in Culture, Tourism, and Hospitality Research. Research articles (co)authored by Dr. Woodside appear in 55 hospitality, management, marketing, psychology, and tourism journals. His book publications include Brand Choice Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes (with Randolph J. Trappey III, Palgrave 2004); The Complexity Turn (ed., Springer 2017); and Incompetency and Competency Training: Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices (with Rouxelle de Villiers and Roger Marshall, Springer 2016).

書籍の購入

イーブック ¥8,984
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • イーブック版は、まもなく発売予定です。
  • 予定日: December 18, 2019
  • ISBN 978-3-030-26818-3
  • ウォーターマーク付、 DRMフリー
  • ファイル形式:
  • どの電子書籍リーダーからでもすぐにお読みいただけます。
ハードカバー ¥15,443
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • 予定日: December 18, 2019
  • ISBN 978-3-030-26817-6
  • 個人のお客様には、世界中どこでも配送料無料でお届けします。
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書誌情報

Bibliographic Information
Book Title
Accurate Case Outcome Modeling
Book Subtitle
Entrepreneur Policy, Management, and Strategy Applications
Editors
  • Arch G. Woodside
Copyright
2019
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
イーブック ISBN
978-3-030-26818-3
DOI
10.1007/978-3-030-26818-3
ハードカバー ISBN
978-3-030-26817-6
Edition Number
1
Number of Pages
XVII, 255
Number of Illustrations
5 b/w illustrations, 38 illustrations in colour
Topics