Business Statistics for Competitive Advantage with Excel 2019 and JMP

Basics, Model Building, Simulation and Cases

Authors: Fraser, Cynthia

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    • ​Emphasizes case studies throughout, including some from multinational corporations, connecting theory with industry.
    • Uses Excel shortcuts throughout, with an Excel section at the end of each chapter featuring screenshots, so that readers can replicate.
    • Features interactive JMP in cases where Excel cannot produce the desired statistics. JMP sections at the end of relevant chapters include screenshots, so that readers can replicate.
    • Focuses on presentation of results throughout, using compelling  graphics; includes a chapter guiding PowerPoint and memo design.
    • Features special topics that are not generally in competing texts: Monte Carlo simulation, logit regression, and conjoint analysis.

書籍の購入

イーブック ¥8,423
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-030-20374-0
  • ウォーターマーク付、 DRMフリー
  • ファイル形式: PDF, EPUB
  • どの電子書籍リーダーからでもすぐにお読みいただけます。
  • ご購入後、すぐにダウンロードしていただけます。
ソフトカバー ¥10,529
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-030-20373-3
  • 個人のお客様には、世界中どこでも配送料無料でお届けします。
  • Usually dispatched within 3 to 5 business days.
この教本について

The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers. Students learn to build models, produce statistics, and translate results into implications for decision makers.

The text features new and updated examples and assignments, and each chapter discusses a focal case from the business world which can be analyzed using the statistical strategies and software provided in the text. Paralleling recent interest in climate change and sustainability, new case studies concentrate on issues such as the impact of drought on business, automobile emissions, and sustainable package goods.

The book continues its coverage of inference, Monte Carlo simulation, contingency analysis, and linear and nonlinear regression. A new chapter is dedicated to conjoint analysis design and analysis, including complementary use of regression and JMP.​

For access to accompanying data sets, please email author Cynthia Fraser at cfg8q@virginia.edu.

著者について

Cynthia Fraser received her Ph.D. in marketing and econometrics from The Wharton School, University of Pennsylvania, and is a member of the Marketing faculty at The McIntire School of Commerce, University of Virginia, where she teaches business statistics.  Her research has appeared in a number of journals, including Decision Science, Management Science, Journal of Marketing, Journal of Consumer Research, Psychology and Marketing, Journal of International Business Studies, and Journal of Applied Social Psychology.

Table of contents (14 chapters)

Table of contents (14 chapters)

書籍の購入

イーブック ¥8,423
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-030-20374-0
  • ウォーターマーク付、 DRMフリー
  • ファイル形式: PDF, EPUB
  • どの電子書籍リーダーからでもすぐにお読みいただけます。
  • ご購入後、すぐにダウンロードしていただけます。
ソフトカバー ¥10,529
価格の適用国: Japan (日本円価格は個人のお客様のみ有効) (小計)
  • ISBN 978-3-030-20373-3
  • 個人のお客様には、世界中どこでも配送料無料でお届けします。
  • Usually dispatched within 3 to 5 business days.
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書誌情報

Bibliographic Information
Book Title
Business Statistics for Competitive Advantage with Excel 2019 and JMP
Book Subtitle
Basics, Model Building, Simulation and Cases
Authors
Copyright
2019
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
イーブック ISBN
978-3-030-20374-0
DOI
10.1007/978-3-030-20374-0
ソフトカバー ISBN
978-3-030-20373-3
Edition Number
1
Number of Pages
XII, 417
Number of Illustrations
4 b/w illustrations, 341 illustrations in colour
Topics