Editors

Editor-in-Chief
Daniele Dalli, University of Pisa, Italy

Associate Editor
Roberta Sebastiani, Catholic University of the Sacred Heart, Milan, Italy

Assistant Editors
Patrizia De Luca, University of Trieste, Italy
Marco Galvagno, University of Catania, Italy

Advisory Board
Barry Babin, Louisiana Tech University, Ruston, LA, USA
Richard Bagozzi, University of Michigan, Ann Arbor, MI, USA
Bernard Cova, Kedge Business School, Marseille, France
Tulin Erdem, New York University, NY, USA
Peter Leeflang, University of Groningen, The Netherlands
Gianpiero Lugli, University of Parma, Italy
Pauline Maclaran, Royal Holloway, Egham (Surrey), UK
Riccardo Varaldo, Sant'Anna School of Advanced Studies, Pisa, Italy
Russell S. Winer, New York University, NY, USA

Editorial Board
Gaetano Aiello, University of Florence, Italy
Camilla Barbarossa, Toulouse Business School, France
Fleura Bardhi, City, University of London, UK
Giuseppe Bertoli, University of Brescia, Italy
Stefania Borghini, Bocconi University, Milan, Italy
Chiara Cantù, Catholic University of the Sacred Heart, Milan, Italy
Sandro Castaldo, Bocconi University, Milan, Italy
Matteo Corciolani, University of Pisa, Italy
Guido Cristini, University of Parma, Italy
Matteo De Angelis, LUISS University, Rome, Italy
Giacomo Del Chiappa, University of Sassari, Italy
Alessandro De Nisco, UNINT University, Rome, Italy
Raffaele Donvito, University of Florence, Italy
Daniele Fornari, Catholic University of the Sacred Heart, Piacenza, Italy
Martina Gallarza, University of Valencia, Spain
Rossella Gambetti, Catholic University of the Sacred Heart, Milan, Italy
Gianluca Gregori, Polytechnic Marche University, Ancona, Italy
Simone Guercini, University of Florence, Italy
Gianluigi Guido, Salento University, Lecce, Italy
Gennaro Iasevoli, LUMSA University, Rome, Italy
Eminegül Karababa, Middle East Technical University, Ankara, Turkey
Elisa Martinelli, University of Modena and Reggio Emilia, Italy
Michela Matarazzo, Marconi University, Rome, Italy
Alberto Mattiacci, University of Rome La Sapienza, Italy
Chiara Mauri, LIUC University, Castellanza (Varese), Italy
Gaetano Miceli, Calabria University, Arcavacata di Rende (Cosenza), Italy
Maria Rosaria Napolitano, University of Naples Parthenope, Italy
Chiara Orsingher, University of Bologna, Italy
Giuseppe Pedeliento, University of Bergamo, Italy
Jaqueline Pels, University Torcuato Di Tella, Buenos Aires, Argentina
Tonino Pencarelli, University of Urbino, Italy
Rebecca Pera, University of Turin, Italy
Luca Petruzzellis, University of Bari, Italy
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
Riccardo Resciniti, Sannio University, Benevento, Italy
Carmen Rodriguez Santos, University of Leon, Spain
Dominique Roux-Bauhain, University of Reims Champagne-Ardenne, France
Daniele Scarpi, University of Bologna, Italy
Alfonso Siano, University of Salerno, Italy
Michele Simoni, University of Naples Parthenope, Italy
Annamaria Tuan, University of Bologna, Italy
Annalisa Tunisini, Catholic University of the Sacred Heart, Milan, Italy
Cleopatra Veloutsou, University of Glasgow, UK
Donata Vianelli, University of Trieste, Italy
Lia Zarantonello, University of Roehampton, London, UK
Cristina Ziliani, University of Parma, Italy
Antonella Zucchella, University of Pavia, Italy