Editors

Editor-in-Chief
Daniele Dalli, University of Pisa, Italy

Associate Editors
Daniel Korschun, Drexel University, Philadelphia, PA, USA (USA)
Angela Paladino, University of Melbourne, Australia (Far East and Oceania)
Luca Petruzzellis, University of Bari, Italy (Italy)
Lia Zarantonello, University of Roehampton, London, UK (Europe)

Assistant Editors
Francesca De Canio, University of Modena and Reggio Emilia, Italy
Marco Galvagno, University of Catania, Italy

Advisory Board
Barry Babin, Louisiana Tech University, Ruston, LA, USA
Richard Bagozzi, University of Michigan, Ann Arbor, MI, USA
Bernard Cova, Kedge Business School, Marseille, France
Tulin Erdem, New York University, NY, USA
Peter Leeflang, University of Groningen, The Netherlands
Gianpiero Lugli, University of Parma, Italy
Pauline Maclaran, Royal Holloway University of London, Egham, UK
Riccardo Varaldo, Sant'Anna School of Advanced Studies, Pisa, Italy
Russell S. Winer, New York University, NY, USA
Jochen Wirtz, National University of Singapore, Singapore

Editorial Board
Gaetano Aiello, University of Florence, Italy
Daniela Andreini, University of Bergamo, Italy
Camilla Barbarossa, Toulouse Business School, France
Fleura Bardhi, City, University of London, UK
Stefania Borghini, Bocconi University, Milan, Italy
Chiara Cantù, Catholic University of the Sacred Heart, Milan, Italy
Sandro Castaldo, Bocconi University, Milan, Italy
Maria Colurcio, Magna Graecia University, Catanzaro, Italy
Matteo Corciolani, University of Pisa, Italy
Guido Cristini, University of Parma, Italy
Matteo De Angelis, LUISS University, Rome, Italy
Giacomo Del Chiappa, University of Sassari, Italy
Patrizia De Luca, University of Trieste, Italy
Eleonora Di Maria, University of Padua, Italy
Raffaele Donvito, University of Florence, Italy
Daniele Fornari, Catholic University of the Sacred Heart, Piacenza, Italy
Martina Gallarza, University of Valencia, Spain
Rossella Gambetti, Catholic University of the Sacred Heart, Milan, Italy
Héctor Gonzalez Jimenez, ESCP Business School, Madrid, Spain
David A. Griffith, Texas A&M University, College Station, TX, USA
Gianluigi Guido, University of Salento, Lecce, Italy
Erik Hermann, ESCP, Berlin, Germany
Charles Hofacker, Florida State University, Tallahassee, FL, USA
Gennaro Iasevoli, LUMSA, Rome, Italy
Eminegül Karababa, Middle East Technical University, Ankara, Turkey
Vittoria Marino, University of Sannio, Benevento, Italy
Elisa Martinelli, University of Modena and Reggio Emilia, Italy
Alberto Mattiacci, Sapienza University of Rome, Italy
Chiara Mauri, University Carlo Cattaneo, Castellanza (Varese), Italy
Gaetano Miceli, University of Calabria, Arcavacata di Rende (Cosenza), Italy
Maria Rosaria Napolitano, Parthenope University of Naples, Italy
Chiara Orsingher, University of Bologna, Italy
Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
Alberto Pastore, Sapienza University of Rome, Italy
Giuseppe Pedeliento, University of Bergamo, Italy
Jaqueline Pels, Torcuato Di Tella University, Buenos Aires, Argentina
Rebecca Pera, University of Turin, Italy
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
Maria Antonietta Raimondo, University of Calabria, Arcavacata di Rende (Cosenza), Italy
Riccardo Resciniti, University of Sannio, Benevento, Italy
Carmen Rodriguez Santos, University of Leon, Spain
Stefania Romenti, IULM University, Milan, Italy
Dominique Roux-Bauhain, University of Reims Champagne-Ardenne, France
Daniele Scarpi, University of Bologna, Italy
Roberta Sebastiani, Catholic University of the Sacred Heart, Milan, Italy
Alfonso Siano, University of Salerno, Italy
Michele Simoni, Parthenope University of Naples, Italy
Annamaria Tuan, University of Bologna, Italy
Annalisa Tunisini, Catholic University of the Sacred Heart, Milan, Italy
Sara Valentini, Bocconi University, Milan, Italy
Cleopatra Veloutsou, University of Glasgow, UK
Maria Vernuccio, Sapienza University of Rome, Italy
Donata Vianelli, University of Trieste, Italy
Francisco Javier Villarroel Ordenes, LUISS University, Rome, Italy
Marco Visentin, University of Bologna, Italy
Cristina Ziliani, University of Parma, Italy
Antonella Zucchella, University of Pavia, Italy