The Italian Journal of Marketing is an international, peer-reviewed academic journal that publishes original research in the field of marketing. It publishes new and thought-provoking articles that offer both theoretical contributions and methodological rigor, and is open to all theoretical and methodological approaches. Since marketing research can contribute to business as well as societal effectiveness, the journal aims to identify academic marketing research relevant for decision-makers in profit and not-for-profit institutions.
This journal publishes papers on any aspect of marketing, including consumption and consumer behavior, communication, international marketing, retailing, trade marketing, business-to-business marketing, market and marketing research, pricing, new product development and more. The types of article include empirically grounded research papers, research notes, position papers, and literature reviews. In addition, the journal welcomes contributions that borrow perspectives from other disciplines in order to offer marketing scholars and professionals useful opportunities for critical reflection.
The official journal of Società Italiana Marketing, it was formerly known as Mercati & Competitività, the leading Italian marketing research journal, which was founded in 2004.

  • Official journal of Società Italiana Marketing
  • Original and insightful research on all aspects of marketing
  • Key reading for academics and industry professionals

Journal information

Editor-in-Chief
  • Daniele Dalli
Publishing model
Hybrid. Learn about publishing OA with us

Latest articles

This journal has 1 open access article

Journal updates

  • Workshop & Special Issue: Covid-19 and Marketing Research in Italy

    October 16, 2020 (digital workshop, local site - if any - still TBD)

    Keynote speaker: Daniele Fornari (Università Cattolica, REM Lab)

    Awaiting for the 17th SIM Conference (LIUC – Università Cattaneo, October 29-30, 2020). While preparing for the Annual Meeting to be held in Varese next fall, together with SIM we organize this workshop to welcome papers and projects about Covid-19 effects on marketing theory, methods, and practices.

  • COVID-19 and impact on peer review

    As a result of the significant disruption that is being caused by the COVID-19 pandemic we are very aware that many researchers will have difficulty in meeting the timelines associated with our peer review process during normal times.  Please do let us know if you need additional time. Our systems will continue to remind you of the original timelines but we intend to be highly flexible at this time.

View all updates

Societies, partners and affiliations

About this journal

Electronic ISSN
2662-3331
Print ISSN
2662-3323
Abstracted and indexed in
  1. CNKI
  2. Dimensions
  3. EBSCO Discovery Service
  4. Google Scholar
  5. Institute of Scientific and Technical Information of China
  6. Naver
  7. OCLC WorldCat Discovery Service
  8. ProQuest-ExLibris Primo
  9. ProQuest-ExLibris Summon
  10. Research Papers in Economics (RePEc)
  11. TD Net Discovery Service
Copyright information

Rights and permissions

Springer policies

© Società Italiana Marketing