Skip to main content
Springer Nature Link
Log in
Springer
Submit your manuscript

International Communication of Chinese Culture - Call for papers: Cultural Challenges of Artificial Intelligence to Global Strategic Communication

The rapid advancement of artificial intelligence (AI) algorithms and tools are being integrated into strategic communication activities around the globe. However, the compatibility of AI agents, generators and algorithms can be conditioned by cultural factors (local and global), which has long been a focus of researchers of international media studies, international public relations, etc.  To further our understanding of AI applications as a result and/or cause of cultural dynamics in strategic communication. In collaboration with the Global Strategic Communication Consortium (GSCC) and its 2024 annual conclave, International Communication of Chinese Culture (published by Springer, Indexed in Clarivate’s ESCI) is announcing a call for papers for its special issue “Revisiting Local and Global Culture for Global Strategic Communication with AI”.

Guest editors:

Dr. Yicheng Zhu
Associate Professor, School of Journalism and Communication. Beijing Normal University
Areas of Expertise: strategic communication, international communication, communication technology

Dr. Marko Selaković
Assistant Professor, SP Jain School of Global Management
Areas of Expertise: strategic communication, crisis communications, knowledge management

Special issue information:

International public relations scholars have developed rich literature on the role of societal culture in theory-building and practice (Sriramesh & White, 2013), often with a global outlook (Bowen & Zhu, 2019). With a local focus, cultural diversities within a given country/national context also influences the success of global strategic communication (Zhu et al., 2022). Embedded in these larger contexts, AI applications also provide both challenges and opportunities for external and internal management of corporate identity in distinct cultural contexts (Ristic et al., 2017; Selaković, 2017; Zhou et al., 2023). However, both acceptance and application of AI are associated with various ethical, regulatory, competency, technological, and cultural challenges that need to be addressed (Pierson et al., 2023; Samoilenko & Jasper, 2023; Swiatek et al., 2023; Zerfass et al., 2020).

Without a specific preference on the narrow or broad definitions of “culture”, this special issue is especially interested in how societal and/or corporate cultures condition and modify the prerequisites, compatibility, and value orientations of AI applications for strategic communication on a global scale. The special issue welcomes academic manuscripts which tackles the following topics of interest:

Topics of Interest:

We encourage submissions that address, but are not limited to, the following topics:

  • Societal culture’s influence on AI application for strategic communication
  • Relationship between AI applications and corporate culture, identity, and leadership
  • Cross-cultural comparison of AI applications for communication beyond national contexts
  • Intercultural differences and communalities of AI applications for communication within national contexts
  • Cultural factors in AI application for national image building
  • Cultural factors in AI application for corporate strategic communication
  • Cultural factors in AI ethics and value orientations for strategic communication
  • Cultural factors in AI regulations for strategic communication
  • AI applications for strategic communication in developing countries and the Global South.

Manuscript submission information:

Submitted papers must conform to the author guidelines available on the International Communication of Chinese Culture journal website at [https://link.springer.com/journal/40636/submission-guidelines?IFA ]. Authors are required to submit their manuscripts online through the submission site [https://www2.cloud.editorialmanager.com/iccc/default2.aspx ]. 

Although the submission deadline is December 1, 2024 (UTC), please note that accepted manuscripts will be published on a rolling basis as soon as they are approved, rather than waiting until after the deadline. All submissions will undergo an official peer-review process by the editorial board. The articles are expected to be published by Spring 2025.

For queries regarding the special issue, please contact the special issue guest editors, Dr. Yicheng Zhu (yicheng@bnu.edu.cn) and Dr. Marko Selaković (marko.selakovic@spjain.org)

We look forward to your valuable contributions!

References:

Bowen, S. A., & Zhu, Y. (2019). Ethical Questions, Quandaries, and Quagmires in Political Communication and a Framework for Moral Analyses. In Political Public Relations (pp. 61–81). Routledge.

Pierson, J., Kerr, A., Robinson, S. C., Fanni, R., Steinkogler, V. E., Milan, S., & Zampedri, G. (2023). Governing artificial intelligence in the media and communications sector. Internet policy review, 12(1), 28-28.

Ristic, M. R., Selakovic, M., & Qureshi, T. M. (2017). Employee motivation strategies and creation of supportive work environment in societies of post-socialist transformation. Polish Journal of Management Studies, 15.

Samoilenko, S. A., & Jasper, J. M. (2023). The implications of character assassination and cancel culture for public relations theory. In Public relations theory III (pp. 452-469). Routledge.

Selaković, M. (2017). Organizational Knowledge and Stakeholder Communications: A Substantial Interconnection. Mednarodno Inovativno Poslovanje= Journal of Innovative Business and Management, 9(2).

Sriramesh, K., & White, J. (2013). Societal culture and public relations. In Excellence in public relations and communication management (pp. 597–614). Routledge.

Swiatek, L., Vujnovic, M., Galloway, C., & Kruckeberg, D. (2023). Artificial intelligence, strategic communicators and activism. Taylor & Francis.

Zhou, A., Men, L. R., & Tsai, W.-H. S. (2023). The power of AI-enabled chatbots as an organizational social listening tool. Organizational Listening for Strategic Communication, 63–80.

Zhu, Y., Bowen, S. A., & Lyu, X. (2022). Messenger Nationality, Media Skepticism, and Crisis Communication Effectiveness: Huawei’s YouTube Messages as Perceived in the US. International Journal of Strategic Communication, 16(1), 111–126.

Zerfass, A., Hagelstein, J., & Tench, R. (2020). Artificial intelligence in communication management: a cross-national study on adoption and knowledge, impact, challenges and risks. Journal of Communication Management, 24(4), 377-389.

Journal navigation