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Customer Needs and Solutions - Open Access: Shopping...with big data and AI

While big data & AI-driven algorithms can help shoppers, finds an influential article from Customer Needs and Solutions, they also threaten our sense of autonomy, "the absence of which can be detrimental to consumer well-being."

Read "Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data" in full here! (this opens in a new tab)

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