Open Access: What's different about emerging markets?
"While there may be differences in consumer needs and solutions across developed markets, say between New York City & Salt Lake City, or between the US and Germany, these differences pale in comparison to those....across Manila, Mombasa, Mumbai, and Moscow."
Read "What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?" in full here!
For authorsSubmit manuscript
Working on a manuscript?
Avoid the most common mistakes and prepare your manuscript for journal editors.Learn more