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While big data & AI-driven algorithms can help shoppers, finds this influential article, they also threaten our sense of autonomy, "the absence of which can be detrimental to consumer well-being."
Decision-making can be hard at the best of times. When we're pursuing numerous important goals at once, it's even harder. Our Open Access paper on "Individuals’ Decisions in the Presence of Multiple Goals" dives into this deeply difficult dynamic.
"While there may be differences in consumer needs & solutions across developed markets, say between New York City & Salt Lake City, or between the US & Germany, these differences pale in comparison to those....across Manila, Mombasa, Mumbai, & Moscow." Click the heading to read our Open Access paper, titled "What's Different About Emerging Markets, and What Does it Mean for Theory and Practice?"
Customer Needs and Solutions will publish a special issue on "Data, Dollars, and Votes: The Intersection of Politics and Marketing," Guest-Edited by David Schweidel (Emory University, USA) and Neil Bendle (Western University, Canada).