Editors

Editor-in-Chief
Min Ding, Pennsylvania State University, USA

Board of Senior Editors
Neeraj Arora, University of Wisconsin-Madison, USA
Barry L. Bayus, University of North Carolina at Chapel Hill, USA
Rajdeep Grewal, University of North Carolina at Chapel Hill, USA
Kamel Jedidi, Columbia University, USA
Vithala R. Rao, Cornell University, USA

Board of Associate Editors
Lisa Bolton, Pennsylvania State University, USA
Douglas Bowman, Emory University, USA
Tat Y. Chan, Washington University in St. Louis, USA
Rabikar Chatterjee, University of Pittsburgh, USA
Joel C. Huber, Duke University, USA
Raghuram Iyengar, University of Pennsylvania, USA
Satish Jayachandran, University of South Carolina, USA
P. K. Kannan, University of Maryland,, USA
Noah Lim, University of Wisconsin-Madison, USA
Naomi Mandel, Arizona State University, USA
Dina Mayzlin, University of Southern California, USA
Debanjan (Deb) Mitra, University of Florida, USA
Natalie Mizik, University of Washington, USA
Young-Hoon Park, Cornell University, USA
Jaideep Prabhu, University of Cambridge, UK
Gad Saad, Concordia University, Canada
Bernd Skiera, University of Frankfurt, Germany
Raji Srinivasan, University of Texas at Austin, USA
Karen Winterich, Pennsylvania State University, USA
Robert Zeithammer, University of California, Los Angeles, USA
Jie Zhang, University of Maryland, USA

Board of Reviewers
Wilfred Amaldoss, Duke University, USA
Eva Ascarza, Columbia University, USA
Rajesh Bagchi, Virginia Polytechnic Institute and State University, USA
Hans Baumgartner, Pennsylvania State University, USA
Pradeep Bhardwaj, University of Central Florida, USA
Lauren Block, Baruch College, USA
André Bonfrer, Deakin University, Australia
Delane Botelho, FGV-EAESP
Anindita Chakravarty, University of Georgia
Hai Che, Indiana University, USA
Qimei Chen, University of Hawaii at Manoa
Skander Esseghaier, Koç University, Turkey
Xiucheng Fan, Fudan University, China
Fred Feinberg, University of Michigan, USA
Jan B. Heide, University of Wisconsin-Madison, USA
Frikkie Herbst, University of the Western Cape, USA
Ye Hu, University of Houston, USA
Sam Hui, New York University, USA
J. Jeffrey Inman, University of Pittsburgh, USA
Kinshuk Jerath, Columbia Business School
Elena Katok, The University of Texas, Dallas, USA
Ujwal Kayande, University of Melbourne, Australia
Oded Koenigsberg, London Business School, UK
Leonard Lee, National University of Singapore
Donald R. Lehmann, Columbia University, USA
John Liechty, Pennsylvania State University, USA
Qing Liu, University of Wisconsin-Madison, USA
Yi Liu, Shanghai Jiao Tong University, China
Lan Luo, University of Southern California, USA
Girish Mallapragada, Indiana University, USA
Delphine Manceau, NEOMA Business School, France
Puneet Manchanda, University of Michigan, USA
Oded Netzer, Columbia University, USA
Siqing Peng, Peking University, China
Cait Poynor Lamberton, University of Pittsburgh, USA
Srinivas K. Reddy, Singapore Management University, Singapore
John Roberts, London Business School and University of New South Wales, UK and Australia
Bill Ross, University of Connecticut, USA
Olivier Rubel, University of California, Davis
Henrik Sattler, University of Hamburg, Germany
Siddharth S. Singh, Indian School of Business, India
Venkatesh Shankar, Texas A&M University, USA
Jiwoong Shin, Yale University, USA
Ashish Sinha, University of New South Wales, Australia
Hari Sridhar, Pennsylvania State University, USA
Chenting Su, City University of Hong Kong
K. Sudhir,Yale University, USA
Monic Sun, Boston University, USA
Catherine Tucker, Massachusetts Institute of Technology, USA
Hema Yoganarasimhan, University of California, Davis, USA
Carolyn Yoon, University of Michigan, USA

Editorial Advisory Board
Eric Bradlow, University of Pennsylvania, USA
Jehoshua A. Eliashberg, University of Pennsylvania, USA
Joel C. Huber, Duke University, USA
Dipak C. Jain, INSEAD, USA
Donald R. Lehmann, Columbia University, USA
Gary L. Lilien, Pennsylvania State University, USA
Roland Rust, University of Maryland, USA