Customer Needs and Solutions aims to be the premium outlet for scholarly work on critical issues related to customer needs, broadly defined to include the needs of both consumers and business customers, and solutions that address such needs.

Journal information

  • Min Ding
Publishing model
Hybrid (Transformative Journal). Learn about publishing Open Access with us

Journal metrics

14 days
Submission to first decision
76,675 (2020)

Latest articles

  1. Brand Voiceprint


    • Hye-jin Kim
    • Yi Wang
    • Min Ding
    • Content type: Research Article
    • Published: 13 September 2021
This journal has 4 open access articles

Journal updates

  • Will self-driving cars curb a deadly impulse?

    This provocative paper ventures that autonomous vehicles could be configured to curb a dangerous human impulse: the “willingness to sacrifice” (WTS) numerous lives to save one’s own. Click heading to preview / download! 

    New Content Item (1)
  • Open Access: Shopping...with big data and AI

    While big data & AI-driven algorithms can help shoppers, finds this influential article, they also threaten our sense of autonomy, "the absence of which can be detrimental to consumer well-being." Click heading to read!

    New Content Item
  • Open Access: Decision-making with multiple goals

    Decision-making can be hard at the best of times. When we're pursuing numerous important goals at once, it's even harder. Our Open Access paper on "Individuals’ Decisions in the Presence of Multiple Goals" dives into this deeply difficult dynamic. Click heading to read!

  • Open Access: What's different about emerging markets?

    "While there may be differences in consumer needs and solutions across developed markets, say between New York City and Salt Lake City, or between the US and Germany, these differences pale in comparison to those....across Manila, Mombasa, Mumbai, and Moscow." Click heading to read!

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