As a result of the significant disruption that is being caused by the COVID-19 pandemic, we are aware that many researchers will have difficulty in meeting the timelines associated with our peer review process during normal times. Please do let us know if you need additional time. Our systems will continue to remind you of the original timelines, but we intend to be highly flexible at this time.

Customer Needs and Solutions welcomes submissions to a special issue on "Positioning Brands and Services," to be Guest-Edited by Wayne DeSarbo (Pennsylvania State University, USA). Click heading for details!

This provocative paper ventures that autonomous vehicles could be configured to curb a dangerous human impulse: the “willingness to sacrifice” (WTS) numerous lives to save one’s own. Click heading to preview / download! 

While big data & AI-driven algorithms can help shoppers, finds this influential article, they also threaten our sense of autonomy, "the absence of which can be detrimental to consumer well-being." Click heading to read!