Customer Needs and Solutions welcomes submissions to a special issue on "Positioning Brands and Services," to be Guest-Edited by Wayne DeSarbo (Pennsylvania State University, USA). Click heading for details!

This provocative paper ventures that autonomous vehicles could be configured to curb a dangerous human impulse: the “willingness to sacrifice” (WTS) numerous lives to save one’s own. Click heading to preview / download! 

While big data & AI-driven algorithms can help shoppers, finds this influential article, they also threaten our sense of autonomy, "the absence of which can be detrimental to consumer well-being." Click heading to read!

Decision-making can be hard at the best of times. When we're pursuing numerous important goals at once, it's even harder. Our Open Access paper on "Individuals’ Decisions in the Presence of Multiple Goals" dives into this deeply difficult dynamic. Click heading to read!