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Official Publication of the Academy of Marketing Science

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AMS Review - Winners of the 2024 AMS Review - Sheth Foundation Doctoral Competition for Conceptual Articles (DoCCA)

WINNERS OF 2024 AMS REVIEW - SHETH FOUNDATION
DOCTORAL COMPETITION FOR CONCEPTUAL ARTICLES (DoCCA)

The 2024 AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles received in total 33 submissions from doctoral students all over the world. Of these submissions, the six most promising were selected as winners and another six as runners-up.  

This year’s winning proposals are (listed alphabetically, doctoral student bolded):

Human touch in AI-enabled marketing: toward an integrative framework
Manaswini Acharya, Rawls Business: Texas Tech University Jerry S Rawls College of Business Administration, USA 
Sreedhar Madhavaram, Rawls Business: Texas Tech University Jerry S Rawls College of Business Administration, USA

The Invisible Bridge: Introducing the Inventor-Marketer Synergy Framework
Ariba Anjum, Indian Institute of Technology Roorkee, India
Vinay Sharma, Indian Institute of Technology Roorkee, India

Customer success management: A systematic literature review and an agenda for future research 
Amit Mahimkar, UTEP: The University of Texas at El Paso, USA
Edward Ramirez, UTEP: The University of Texas at El Paso
John Hadjimarcou, UTEP: The University of Texas at El Paso

A Nuanced Exploration of CEO Political Ideology and its Impact on Woke Capitalism
Diptikanta Panigrahi, Texas Tech University Jerry S Rawls College of Business Administration, USA
Amrit Panda, Texas Tech University Jerry S Rawls College of Business Administration, USA

A Conceptual Framework of Consumers' Liquid Self
Shiekh Shahriar Ahmed, University of Wyoming College of Business Laramie, Wyoming USA  

Unpuzzling Virality: Redefining the User-Engagement Journey in Viral Marketing
Shashank Shaurya Dubey, Indian Institute of Technology Delhi, India
Harish Chaudhry, Indian Institute of Technology Delhi, India

The runner-up proposals of the 2024 competition are authored by the following doctoral students (listed alphabetically):

Md Al Amin, Queen Mary University of London School of Business and Management, UK
David Goyeneche, The University of Queensland, Australia
Xiang (Jerry) Jin, University of New South Wales, Australia
Abhishek Nirjar, Rawls Business: Texas Tech University Jerry S Rawls College of Business Administration, USA 
Rindratiana Rahajason, ESCP Business School, France
Khushboo Vaishnav, IFHE University Hyderabad: ICFAI Foundation for Higher Education, India

The AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles is open to current, or recently completed, doctoral students. The competition encourages doctoral students to identify and publish impactful conceptual ideas; and connects them with leading marketing scholars who provide feedback and mentoring to enhance their conceptual contribution. 

Bård Tronvoll (Inland School of Business and Social Sciences, Norway), Kirk Plangger (King’s College London, UK) and Stephen L. Vargo (University of Oklahoma, USA) served as the Co-Chairs of the 2024 Competition.

The next call for 2025 submissions will be published in October 2024 at AMS Review’s website:
https://link.springer.com/journal/13162 (this opens in a new tab) 
(see section “Journal updates”)

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