AMS Review - A webinar on the 2021 AMS Review Best Paper

We are very pleased to share this video with the readers of AMS Review. This webinar is provided by the authors of the 2021 AMS Review Best Paper. 

“Advancing marketing theory and practice: guidelines for crafting research propositions. (this opens in a new tab)” 
AMS Review, Volume 11, Issue 3-4 (December 2021)​
Wolfgang Ulaga, INSEAD Europe Campus, France
Michael Kleinaltenkamp, Freie Universität Berlin, Germany
Vishal Kashyap, University of Graz, Austria
Andreas Eggert, Freie Universität Berlin, Germany

Watch the webinar here: https://www.youtube.com/watch?v=fnWrYqvsKiE (this opens in a new tab)