AMS Review - Open Access Articles
AMS Review publishes open access articles that are freely available online. Recent open access articles in the journal include:
Developing a strong sustainability research program in marketing (this opens in a new tab)
Melea PressReclaiming or rebranding marketing: implications beyond digital (this opens in a new tab)
Thomas RitterConsequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption (this opens in a new tab)
Sven Heidenreich & Katrin TalkeThe changing role of marketing: transformed propositions, processes and partnerships (this opens in a new tab)
Kaj Storbacka, Ted MoserView All Open Access Articles in AMS Review. (this opens in a new tab)
If you are interested in publishing an open access article in AMS Review, learn more about Springer's Open Choice (this opens in a new tab) program and also Springer's Compact Agreements (this opens in a new tab) with participating countries and institutions that cover open access costs for authors.