AMS Review - Open Access Articles

AMS Review publishes open access articles that are freely available online. Recent open access articles in the journal include:

• Developing a strong sustainability research program in marketing (this opens in a new tab)
  Melea Press

• Reclaiming or rebranding marketing: implications beyond digital (this opens in a new tab)
  Thomas Ritter

• Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior (this opens in a new tab)
  William Sun

• Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption (this opens in a new tab)
  Sven Heidenreich & Katrin Talke 

• The changing role of marketing: transformed propositions, processes and partnerships (this opens in a new tab)
  Kaj Storbacka, Ted Moser

• View All Open Access Articles in AMS Review. (this opens in a new tab)

If you are interested in publishing an open access article in AMS Review, learn more about Springer's Open Choice (this opens in a new tab) program and also Springer's Compact Agreements (this opens in a new tab) with participating countries and institutions that cover open access costs for authors.