Winners of the 2020 AMS Review - Sheth Foundation Doctoral Competition for Conceptual Articles


The AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles is open to current, or recently completed, doctoral students to submit a five-page proposal for a conceptual research paper. The competition encourages doctoral students to identify and publish impactful conceptual ideas; and connects them with leading marketing scholars who provide feedback and mentoring to enhance their conceptual contribution.

This year’s winners include (listed alphabetically):

“Cleansing the Doors of Perception: Perceptual Inaccuracy in Marketing Relationships”
            Zeynep Müge Güzel, Koç University, Turkey

“Corporate Sustainability (CS) and Firm Performance: A Systematic Review and Topic Modeling Approach”, 
            Youngtak M. Kim, University of Georgia, USA
            Sundar Bharadwaj, University of Georgia, USA

“AI-enabled marketing capabilities: an exploration through the hierarchy of operant resources (HOR) perspective”
            Kerry Manis Texas Tech University, USA
            Sreedhar Madhavaram, Texas Tech University, USA

“Demand Spillover of Add-ons: The Role of Network Homogeneity”
            Pallav Routh, University of Texas at San Antonio, USA
            Richard Gretz, University of Texas at San Antonio, USA
            Daniel Kaimann, University of Paderborn, Germany

“Conceptualizing Service Exclusion through Service-Dominant Logic”,
            Sajith Siriwardana University of Tasmania, Australia

2020 Competition’s Co-Chairs:
Jodie Conduit (University of Adelaide, Australia)
Michael Kleinaltenkamp (Freie Universität Berlin, Germany)
Stephen L. Vargo (University of Hawaii, USA)

For more information about the competition, read the editorial “'First things first': The AMS review – Sheth Foundation 2020 annual doctoral competition for conceptual articles” by Jodie Conduit and Michael Kleinaltenkamp:

The next call for 2021 submissions will be published in October 2020 at AMS Review’s website:
(see section “Journal updates”)