Submission guidelines

Instructions for Authors


The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.

The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.

Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.


The AMS Review is committed to providing authors with:

• Timely and constructive reviews.

• Specific and extensive directions (when appropriate) for revising a manuscript.

• A decision to either accept or reject a manuscript as early as possible in the review process.

Manuscripts submitted for publication consideration in the AMS Review are judged on the basis of their potential contribution to extending knowledge and understanding of marketing-related phenomena.

The procedures guiding the selection of manuscripts for publication in the AMS Review are similar to those in place at most other refereed journals. In general, manuscripts are accepted for publication only after they have been evaluated by two reviewers, at least one of whom is a member of the editorial review board. All reviews are double-blind.

The decision of the editors to accept a manuscript for publication in the AMS Review is influenced considerably by the evaluations and recommendations of qualified and knowledgeable reviewers.


The AMS Review editorial office makes a concerted effort to ensure manuscript turnaround is fewer than 60 days. However, it is far more important to ensure that reviews are fair, informed, objective, and constructive rather than simply timely. Thus, there may be occasional instances in which the turnaround time is longer than 60 days.


Manuscripts must be submitted electronically through the Editorial Manager system at: Postal mail submissions will not be accepted.

Prior to submitting a manuscript to the AMS Review, authors are urged to solicit informal feedback on earlier drafts of their manuscript from colleagues. Such feedback can be conducive to increasing the likelihood of a manuscript being accepted, and may facilitate developmental comments rather than a focus on the manuscript's weaknesses.

The following should be provided during the submission process:

1. Cover page, which includes:

- Title

- each author¹s name and

  • affiliation
  • complete address
  • telephone numbers
  • fax number
  • e-mail address

The cover page of the manuscript is removed before the manuscript is sent to reviewers in order to ensure objectivity. The author(s) of a submission should not be identified in the body of the manuscript either directly or by citation.

2. Abstract of up to 150 words and keywords

3. Suggestions for Potential Reviewers (optional). Authors are welcome to suggest potential reviewers for their manuscript in the “Suggest Reviewers” section when submitting the manuscript. Please note that the editorial office might not always use your suggestions, but your help is appreciated and may speed up the selection of appropriate reviewers.

4. Copyright. As part of the submission process, authors are asked to sign a copyright form assigning the manuscript’s copyright to the AMS Review (this assignment becomes void if the Review does not publish the manuscript). This certifies that the manuscript has not been published elsewhere and is not under current review at any other publication. If the rights to the manuscript have been assigned to another publication, the authors cannot legally assign the copyright to the AMS Review.


Manuscripts must be double-spaced, leaving margins of at least 1". Manuscript length should be reasonable for the contribution offered. The maximum page-length is 50 pages (everything included).

Each page of a submitted manuscript MUST have page numbers. Fonts must also be in 12-point size. Providing a properly formatted manuscript is helpful to reviewers as they try to provide constructive comments to authors. Improperly formatted manuscripts will be returned to the authors and not reviewed.

Endnotes and References. Endnotes, not footnotes, should be used, and only when necessary. The list of references should only include works that are cited in the text and that have been published or accepted for publication. Personal communications and unpublished works should only be mentioned in the text. Endnotes should not be used as substitutes for a reference list.

Cite references in the text by name and year in parentheses. Some examples:

* Negotiation research spans many disciplines (Thompson 1990).

* This result was later contradicted (Becker and Seligman 1996).

* This effect has been widely studied (Abbott 1991; Barakat et al. 1995; Kelso and Smith 1998; Medvec et al. 1993).

*When citing sources in the text, the following “et al.” rule should be followed. For citations of more than three authors, cite all authors the first time the reference appears in the text and then first author followed by et al. subsequently.

Reference list entries should be alphabetized by the last names of the first author of each work. Some examples:

Journal articles:

Niedrich, R. W., & Swain, S. D. (2008). The effects of exposure-order and market entry-information on brand preference: A dual process model. Journal of the Academy of Marketing Science, 36(3), 309-321.

Chapters in edited books:

Kaseniemi, E-L., & Rautiainen, P. (2002). Mobile culture of children and teenagers in Finland. In J. E. Katz and M. Aakhus (Eds.), Perpetual contact. New York: Cambridge University Press.


Aaker, D. A. (1991). Managing brand equity. New York: Free Press.

Conference Pproceedings:

Adaval, R. & Monroe, K.B. (1995). The moderating effects of learning goals and the acquisition of product information on the limits of price acceptability. In F. Kardes & M. Sujan (Eds.), Advances in consumer research (Vol. 2, pp. 225-229). Provo: Association for Consumer Research.

Online documents:

UNICEF. (1998). The state of the world’s children. Retrieved May 15, 2009 from

Table and Figures. Indicate table and figure placement within the text of the manuscript. Each table should be typed on a separate page at the end of the manuscript. Tables should be typed flush with the left-hand margin and have proper labeling of axes, column headings, and other notations. The table number and title should be typed on separate lines. Tables should be free of cells or other dividing elements. Figures and artwork must be high quality and camera ready, such as clean, black-and-white laser printouts. Each figure should appear on a separate page following the tables.

Research Data Policy and Data Availability Statements

This journal operates a type 2 research data policy. A submission to the journal implies that materials described in the manuscript, including all relevant raw data, will be freely available to any researcher wishing to use them for non-commercial purposes, without breaching participant confidentiality.

The journal strongly encourages that all datasets on which the conclusions of the paper rely should be available to readers. We encourage authors to ensure that their datasets are either deposited in publicly available repositories (where available and appropriate) or presented in the main manuscript or additional supporting files whenever possible. Please see Springer Nature’s information on recommended repositories.

List of Repositories

Research Data Policy

General repositories - for all types of research data - such as figshare and Dryad may be used where appropriate.

Datasets that are assigned digital object identifiers (DOIs) by a data repository may be cited in the reference list. Data citations should include the minimum information recommended by DataCite: authors, title, publisher (repository name), identifier.


Where a widely established research community expectation for data archiving in public repositories exists, submission to a community-endorsed, public repository is mandatory. Persistent identifiers (such as DOIs and accession numbers) for relevant datasets must be provided in the paper.

For more information:

Research Data Policy Frequently Asked Questions

Data availability

The journal encourages authors to provide a statement of Data availability in their article. Data availability statements should include information on where data supporting the results reported in the article can be found, including, where applicable, hyperlinks to publicly archived datasets analysed or generated during the study. Data availability statements can also indicate whether data are available on request from the authors and where no data are available, if appropriate.

Data Availability statements can take one of the following forms (or a combination of more than one if required for multiple datasets):

1. The datasets generated during and/or analysed during the current study are available in the [NAME] repository, [PERSISTENT WEB LINK TO DATASETS]

2. The datasets generated during and/or analysed during the current study are not publicly available due [REASON WHY DATA ARE NOT PUBLIC] but are available from the corresponding author on reasonable request.

3. The datasets generated during and/or analysed during the current study are available from the corresponding author on reasonable request.

4.Data sharing not applicable to this article as no datasets were generated or analysed during the current study

5. All data generated or analysed during this study are included in this published article [and its supplementary information files].

More examples of template data availability statements, which include examples of openly available and restricted access datasets, are available:

Data availability statements

Authors who need help understanding our data sharing policies, help finding a suitable data repository, or help organising and sharing research data can access our Author Support portal for additional guidance.

English Language Editing

For editors and reviewers to accurately assess the work presented in your manuscript you need to ensure the English language is of sufficient quality to be understood. If you need help with writing in English you should consider:

  • Getting a fast, free online grammar check.
  • Asking a colleague who is proficient in English to review your manuscript for clarity.
  • Visiting the English language tutorial which covers the common mistakes when writing in English.
  • Using a professional language editing service where editors will improve the English to ensure that your meaning is clear and identify problems that require your review. Two such services are provided by our affiliates Nature Research Editing Service and American Journal Experts. Springer authors are entitled to a 10% discount on their first submission to either of these services, simply follow the links below.

Free online grammar check

English language tutorial

Nature Research Editing Service

American Journal Experts

Please note that the use of a language editing service is not a requirement for publication in this journal and does not imply or guarantee that the article will be selected for peer review or accepted.

If your manuscript is accepted it will be checked by our copyeditors for spelling and formal style before publication.



● 获取快速、免费的在线 语法检查。

● 请一位以英语为母语的同事审核您的稿件是否表意清晰。

● 查看一些有关英语写作中常见语言错误的教程。

● 使用专业语言编辑服务,编辑人员会对英语进行润色,以确保您的意思表达清晰,并识别需要您复核的问题。我们的附属机构 Nature Research Editing Service 和合作伙伴 American Journal Experts 即可提供此类服务。

免费在线 语法检查


Nature Research Editing Service

American Journal Experts





・高速なオンライン 文法チェック を無料で受ける。



・プロの英文校正サービスを利用する。校正者が原稿の意味を明確にしたり、問題点を指摘し、英語の質を向上させます。Nature Research Editing Service とAmerican Journal Experts の2つは弊社と提携しているサービスです。Springer の著者は、いずれのサービスも初めて利用する際には10%の割引を受けることができます。以下のリンクを参照ください。

無料のオンライン 文法チェック


Nature Research Editing Service

American Journal Experts




영어 원고의 경우, 에디터 및 리뷰어들이 귀하의 원고에 실린 결과물을 정확하게 평가할 수 있도록, 그들이 충분히 이해할 수 있을 만한 수준으로 작성되어야 합니다. 만약 영작문과 관련하여 도움을 받기를 원하신다면 다음의 사항들을 고려하여 주십시오:

• 귀하의 원고의 표현을 명확히 해줄 영어 원어민 동료를 찾아서 리뷰를 의뢰합니다.

• 영어 튜토리얼 페이지에 방문하여 영어로 글을 쓸 때 자주하는 실수들을 확인합니다.

• 리뷰에 대비하여, 원고의 의미를 명확하게 해주고 리뷰에서 요구하는 문제점들을 식별해서 영문 수준을 향상시켜주는 전문 영문 교정 서비스를 이용합니다. Nature Research Editing Service와 American Journal Experts에서 저희와 협약을 통해 서비스를 제공하고 있습니다. Springer 저자들이 본 교정 서비스를 첫 논문 투고를 위해 사용하시는 경우 10%의 할인이 적용되며, 아래의 링크를 통하여 확인이 가능합니다.

영어 튜토리얼 페이지

Nature Research Editing Service

American Journal Experts

영문 교정 서비스는 게재를 위한 요구사항은 아니며, 해당 서비스의 이용이 피어 리뷰에 논문이 선택되거나 게재가 수락되는 것을 의미하거나 보장하지 않습니다.

원고가 수락될 경우, 출판 전 저희측 편집자에 의해 원고의 철자 및 문체를 검수하는 과정을 거치게 됩니다.


Stephen L. Vargo, Editor-in-Chief

Kaisa Koskela-Huotari, Assistant Editor

Bernie Jaworski, Theory + Practice Section Editor

Open access publishing

AMS Review publishes open access articles. Authors of open access articles published in this journal retain the copyright of their articles and are free to reproduce and disseminate their work.

Visit our Open access publishing page to learn more.