Editors

Editor-in-Chief:
Stephen L.Vargo, University of Hawaii at Manoa, USA

Assistant Editor:
Kaisa Koskela-Huotari, Karlstad University, Sweden

Section Editor: Theory + Practice
Bernie Jaworski, Claremont Graduate University, USA

AMSR Editorial Office:
Email: AMSREV@hawaii.edu

Editorial Review Board:
Michael Ahearne, University of Houston, USA
Melissa Archpru Akaka, University of Denver, USA
Luis Araujo, The University of Manchester, UK
Eric Arnould, Aalto University, Finland
Barry J. Babin, Louisiana Tech University, USA
Sabine Benoit, University of Surrey, UK
Russell Belk, York University, Canada
Leonard Berry, Texas A&M University, USA
Ruth Bolton, Arizona State University, USA
Liliana Bove, University of Melbourne, Australia
Michael Brady, Florida State University, USA
Brian Chabowski, University of Tulsa, USA
Jodie Conduit, Adelaide Business School, Australia
George Day, University of Pennsylvania, USA
Bo Edvardsson, Karlstad University, Sweden
Linda Ferrell, Auburn University, USA
O.C. Ferrell, Auburn University, USA
Yoshinori Fujikawa, Hitotsubashi University, Japan
Shankar Ganesan, University of Notre Dame, USA
David A. Griffith, Texas A&M University, USA
Tom Gruen, University of New Hampshire, USA
Anders Gustafsson, BI Norwegian Business School, Norway
Jan Heidi, University of Wisconsin, USA
Kristina Heinonen, Hanken School of Economics, Finland
Anu Helkkula, Hanken School of Economic, Finland
Mark Houston, Texas Christian University, USA
John Hulland, University of Georgia, USA
Ashlee Humphreys, Northwestern University, USA
Tomas Hult, Michigan State University, USA
Shelby D. Hunt, Texas Tech University, USA
Elina Jaakkola, University of Turku, Finland
Hope Jensen Schau, The University of Arizona, USA
Hans Kjellberg, Stockholm School of Economics, Sweden
Michael Kleinaltenkamp, Freie Universität Berlin, Germany
V. Kumar, Georgia State University, USA
Don Lehmann, Columbia University, USA
Greg Marshall, Rollins College, USA
Janet McColl-Kennedy, The University of Queensland, Australia
Cristina Mele, University of Naples Federico II, Italy
Jakki Mohr, University of Montana, USA
Neil Morgan, Indiana University, USA
Satish Nambisan, University of Wisconsin-Milwaukee, USA
Suvi Nenonen, The University of Auckland, New Zealand
Amy Ostrom, Arizona State University, USA
Robert Palmatier, University of Washington, USA
Joann Peck, University of Wisconsin-Madison, USA
Jaquie Pels, University Torcuato Di Tella, Argentina
Linda Peters, University of Nottingham, UK
Leyland Pitt, Simon Fraser University, Canada
Francesco Polese, University of Salerno, Italy
Jaideep Prabhu, University of Cambridge, UK
Linda Price, University of Oregon, USA
Aric Rindfleisch, University of Illinois, USA
Lisa Scheer, University of Missouri, USA
Bodo B. Schlegelmilch, Vienna University of Economics and Business, Austria
Sankar Sen, Baruch College, USA
Jagdish Sheth, Emory University, USA
Jagdip Singh, Case Western University, USA
David Stewart, Loyola Marymount University, USA
Kaj Storbacka, The University of Auckland, New Zealand
Satoko Suzuki, Hitotsubashi University, Japan
Rajan Varadarajan, Texas A&M University, USA
Kenneth Wathne, University of Stavanger, Norway
Jay Weerawardena, The University of Queensland, Australia
William Wilkie, University of Notre Dame, USA
Heiko Wieland, California State University, Monterey Bay, USA
Manjit Yadav, Texas A&M University, USA

AMS Contact:
Marianne Hooper, Louisiana Tech University