The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.
The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.
Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.
- Stephen L. Vargo
- Publishing model
- Hybrid. Learn about publishing OA with us
- 38 days
- Submission to first decision
- 363 days
- Submission to acceptance
- 54,996 (2019)
From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption
Call for Proposals: AMS Review-Sheth Foundation 2021 Annual Doctoral Competition for Conceptual Articles
Calling Marketing PhD students to submit conceptual research proposals for potential recognition, mentoring toward journal publication and monetary award.
The June 2020 Issue of the AMS Review features a Special Section on Advancing Conceptual, Theoretical Articles in Marketing.
AMS Review is seeking submissions for a special section on 'Theories of Markets'.
AMS Review is proud to announce the five winners of the 2020 competition.
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