The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.

The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.

Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.

Editor
  • Stephen L. Vargo
Publishing model
Hybrid. Open Choice – What is this?
Speed
Submission to first decision: 79 days
Usage
Downloads: 41,401 (2018)

Articles

  1. Authors

    • Stephen L. Vargo
    Content type: Editorial

Journal updates

  • Call for Proposal

    AMS Review is seeking submissions for the AMS Review-Sheth Foundation 2020 Annual Doctoral Competition for Conceptual Articles.

  • Call for Papers

    AMS Review is seeking submissions for a special section on 'Informing Marketing Theory through Consumer Culture Theoretics (CCT)'.

  • Call for Papers

    AMS Review is seeking submissions for a special section “Advancing Conceptual, Theoretical Articles in Marketing: Importance, Writing, and Reviewing”

View all updates

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About this journal

Electronic ISSN
1869-8182
Print ISSN
1869-814X
Abstracted and indexed in
  1. EBSCO Discovery Service
  2. Google Scholar
  3. Institute of Scientific and Technical Information of China
  4. Naver
  5. OCLC WorldCat Discovery Service
  6. ProQuest ABI/INFORM
  7. ProQuest Business Premium Collection
  8. ProQuest Central
  9. ProQuest-ExLibris Primo
  10. ProQuest-ExLibris Summon
  11. Research Papers in Economics (RePEc)
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