The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.

The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.

Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.

  • Stephen L. Vargo
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Submission to first decision: 79 days
Downloads: 41,401 (2018)


  1. Authors

    • Stephen L. Vargo
    Content type: Editorial

Journal updates

  • Call for Proposal

    AMS Review is seeking submissions for the AMS Review-Sheth Foundation 2020 Annual Doctoral Competition for Conceptual Articles.

  • Call for Papers

    AMS Review is seeking submissions for a special section on 'Informing Marketing Theory through Consumer Culture Theoretics (CCT)'.

  • Call for Papers

    AMS Review is seeking submissions for a special section “Advancing Conceptual, Theoretical Articles in Marketing: Importance, Writing, and Reviewing”

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