Call for Papers - Special Issue on 'Social Marketing and Sustainable Development Goals (SDGs)'

Guest Editors: 
M. Mercedes Galan-Ladero, Associate Professor, University of Extremadura, Spain

M. de Lurdes Sarmento, Post-Doctoral Researcher, Nova SBE Lisboa, Portugal and Open University Business School, UK

Susana Bacelar de Vasconcelos Marques, Adjunct Professor, University of Aveiro, Portugal

Submission deadline: November 1, 2022
(Expected publication: in 2023)

In 2015, the United Nations approved the 2030 Agenda on Sustainable Development (including 17 Sustainable Development Goals - SDGs) with the purpose of "improving the lives of all, leaving no one behind" (The United Nations, 2022). In this sense, social marketing, which has become an essential tool for solving problems related to public health, global warming, education, social issues, traffic safety, etc., can be key to achieving, or at least helping to achieve, these SDGs.

Accordingly, manuscripts that further our knowledge on Social Marketing for the achievement of the SDGs are encouraged. As a multi-disciplinary Journal, we are looking for original contributions. Theoretical, empirical, and literature review articles are welcome.

Manuscripts should be prepared following the normal guidelines for the journal and should be submitted through the journal’s online system at
Please be sure to select the correct special issue title from the drop-down menu  when submitting through the online system.

For more information, refer to the journal’s website at

Please, do not hesitate to contact guest editors if you have any question:;; and