Special Issue on Cultivating and Retaining Donors, Members, and Volunteers


Guest Editor:  Professor Walter Wymer, University of Lethbridge, Canada

Email: walter.wymer@uleth.ca

Submission deadline: June 15, 2020

Charities and other nonprofit organizations rely upon marketing to cultivate and maintain relationships with supporters, without which most nonprofit organizations would not have resources to fulfill their missions.  Given the mission-critical need for effective marketing strategies and tactics in order to attract and retain supporters such as donors, members, and volunteers; this special issue is especially timely. 

Manuscripts that further our knowledge on cultivating and retaining support from donors, members, and volunteers are encouraged.  A wide variety of related topics are desired beginning with identifying prospects to deepening the commitment of supporters.  Theoretical, empirical, and literature review articles (including meta-analyses) are welcome.

Manuscripts should be prepared following the normal guidelines for the journal and should be submitted through the journal’s online system.  Please be sure to submit your manuscript for this special issue when submitting through the online system.

For more information, refer to the journal’s website at https://www.springer.com/journal/12208